NCAA agrees longstanding media extension with ESPN
ESPN and the National Collegiate Athletic Association (NCAA) has reached an eight-year agreement beginning in September. The deal for NCAA championships media rights includes domestic...
BetMGM unveiled as the new title sponsor for Premier League Darts
Premier League Darts has announced BetMGM UK as the title sponsor for the sport’s biggest roadshow.After the PDC World Darts Championship concluded with Luke...
Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote
NBA’s Indiana Pacers has teamed up with local startup company Spokenote to produce a QR code-style sponsorship on their jersey. The basketball team became the...
Arsenal vs Liverpool break record for most-watched EPL game in US
NBC, Peacock and NBC Sports’ digital platforms reported a record breaking 1.96 million average viewers for the Premier League game between Arsenal and Liverpool. The...
Content is King? Distribution is the real royal – LiveScore Group’s...
Increasing interconnectedness between betting and sports media, two already heavily-linked industries, has been a major talking point. No company has been at the forefront...
LaLiga urged to not ‘unjustly’ exclude FTA outlets from rights tenders
LaLiga has been requested to ensure free-to-air (FTA) broadcasters can participate in media rights tenders by the Spanish competition regulator, the Comisión Nacional de...
Premier League clubs asked to pay EFL £44m in new support...
A meeting between Premier League shareholders took place late last week where it was discussed that they pay an up-front £44m payment to English...
NBA signs Kim Kardashian’s SKIMS as underwear partner
The National Basketball Association (NBA) has announced a new multi-year partnership with Kim Kardashian and her underwear clothing line SKIMS. SKIMS will feature on a...
Dillon Danis links with Duelbits ahead of Logan Paul clash
Ahead of the biggest influencer boxing card in history on 14 October, renowned Jiu Jitsu black belt Dillon Danis has partnered with crypto casino,...
La Liga signs sponsorship deal with Visit Saudi for football-fueled tourism
Spain’s La Liga has entered a commercial partnership deal with Saudi Arabia to amplify the country’s exposure among football fans through the Visit Saudi...