MLB invests in Jomboy Media to grow digital reach
Partnership aims to expand fan engagement and monetise original content across key eventsMajor League Baseball (MLB) has announced a strategic partnership with Jomboy Media,...
NBA team sponsorship revenue up 91% in five years
Brands spend more despite fewer NBA sponsorship dealsThe NBA generated $1.62 billion in team sponsorship revenue for the 2024–25 season, according to SponsorUnited’s NBA...
Peyton Manning latest to invest in Denver NWSL
Two-time Super Bowl winner Peyton Manning confirmed on June 3 he has joined the ownership group of Denver NWSL. The former Denver Broncos quarterback will...
MLS capitalises on new growth with new sponsorship opportunities
Major League Soccer (MLS) continues its surge in popularity and growth in the US, but it is off the field where the league has...
Pinterest signs first sports deal with WNBA champions
Pinterest steps into the sports world with a WNBA partnership, joining a growing trend of social platforms aligning with live sport.Pinterest is not the...
Betting firm signs first women’s sports franchise agreement
Betting operator BetMGM has signed a multi-year deal with the WNBA’s Las Vegas Aces, marking its first major partnership with a women’s professional team,...
Houston Texans increase fan hospitality with TickPick deal
The National Football League’s (NFL) Houston Texans have partnered with marketplace TickPick.The Houston Texans named TickPick as its official fan experience partner amid a...
Antoine Dupont backs US rugby with RFCLA ownership move
In a move reminiscent of European football stars turning to Major League Soccer, France’s Antoine Dupont has joined the ownership group of Rugby Football...
Tampa Bay Lightning partners with Scripps Sports for free game access
Tampa Bay Lightning fans will enjoy easier, free access to every game, thanks to a new media partnership with Scripps SportsThe Tampa Bay Lightning...
Private equity finds a footing in the NFL
A potential stake sale in the Los Angeles Chargers signals a growing interest from private equity in the traditionally closed ranks of NFL ownership.In...