Melnyk sisters hand over majority of Ottawa Senators to Michael Andlauer
A deal has been brokered between Anna and Olivia Melnyk and Michael Andlauer for the sale of National Hockey League (NHL) team Ottawa Senators.
Subject...
Highmark keeps 2026 naming rights over Buffalo Bills new stadium grounds
National Football League (NFL) team Buffalo Bills has confirmed that it will continue its business relations with Highmark Blue Cross Blue Shield from 2026...
Report: NHL sponsorship revenue soars by 21%
National Hockey League (NHL) teams saw great success when it pertained to their sponsorship revenue, rising by 21% over the course of the 2022-23...
MLB starts efforts to unlock new players’ marketing opportunities
Major League Baseball (MLB) has begun working with the MLB Player Association (MLBPA) to increase player visibility with various third-party agreements and sponsorship deals.
The...
Forbes Valuable Soccer list highlights growth of MLS
The value of football clubs continues to surge with two clubs hitting the value of $6bn, according to Forbes Most Valuable Soccer teams list.
Real...
Genius Sports secures data and streaming rights for the European League...
American football competition, the European League of Football (ELF), has given exclusive data and streaming rights to Genius Sports Limited.
This will allow Genius to...
Genius Sports provides data boost for football in Canada
The Canadian Football League (CFL) will maximise its output through a new data collection system this season to help enhance the experience for fans, players and...
San Diego becomes MLS’ 30th franchise
The city of San Diego will become the home of a Major League Soccer (MLS) franchise after Commissioner Don Garber confirmed the city’s inclusion...
NBC’s Peacock becomes streaming home for NFL wild card playoff game
NBCUniversal has agreed a landmark deal with the National Football League (NFL) to exclusively broadcast one wild card playoff game on its streaming platform...
IBJR and IBIA form a collective effort to protect Brazil’s sports...
The Brazilian Institute of Responsible Gaming (IBJR) has signed an agreement with the International Betting Integrity Association (IBIA) that ensures the protection of sports...