MLS, MLS NEXT and NEXT Pro to unify under Kitman Labs...
Major League Soccer (MLS) and Kitman Labs have announced an extension to their partnership by streamlining operations alongside MLS NEXT Pro and MLS NEXT. Under...
NFL and NetApp to leverage greater data insights for global fanbase
The NFL has teamed up with NetApp for the latter to become the league’s official intelligent data infrastructure partner.NetApp will integrate its silo-free storage...
Stuart Simms: US sports consumers have ‘visible hunger’ for betting insights
The convergence between sports betting and sports media is nothing new, and in the US broadcasters have been more than keen to integrate wagering...
NWSL eyes bold growth as expansion plans continue
Jessica Berman, Commissioner of the National Women's Soccer League (NWSL), has teased plans for further expansion.Speaking at the SheBelieves Summit on Friday, Berman said...
Borussia Dortmund goes ‘beyond colours’ with Pittsburgh Steelers partnership
Bundesliga club Borussia Dortmund have joined forces with NFL franchise the Pittsburgh Steelers to launch a partnership centred around fan engagement. Both sporting teams will...
NFL reportedly gives Netflix and Amazon Prime nod for Christmas Day
The NFL is set to play three games on Christmas Day this year, streaming across two different platforms.According to ESPN, this year’s Christmas Day...
Three NFL franchises look to grow fandoms beyond US with UK...
The National Football League (NFL) has granted three franchises UK marketing rights as part of its Global Markets Programme.Following the expansion of its programme,...
Cardinals’ ‘bet365 Bridge’ opens path to Missouri betting
Major League Baseball’s (MLB) St. Louis Cardinals has renamed its second-level stand as the bet365 Bridge as part of a marketing partnership.Under the agreement,...
Seattle Mariners honour Nintendo ties with MLB-first sleeve deal
Major League Baseball’s (MLB) Seattle Mariners has expanded on its long-term partnership with Nintendo in a first-of-its-kind sponsorship for the franchise and the league.As...
UFL sets sights on football innovation with new tech division
The United Football League (UFL), an American football minor league, has launched FAST, a technology-focused innovation division.The new Texas-based division will work with both...