Cardinals’ ‘bet365 Bridge’ opens path to Missouri betting
Major League Baseball’s (MLB) St. Louis Cardinals has renamed its second-level stand as the bet365 Bridge as part of a marketing partnership.Under the agreement,...
Seattle Mariners honour Nintendo ties with MLB-first sleeve deal
Major League Baseball’s (MLB) Seattle Mariners has expanded on its long-term partnership with Nintendo in a first-of-its-kind sponsorship for the franchise and the league.As...
UFL sets sights on football innovation with new tech division
The United Football League (UFL), an American football minor league, has launched FAST, a technology-focused innovation division.The new Texas-based division will work with both...
MLS and Audi celebrate decade-long partnership with further initiatives
Before the start of the 30th MLS season this weekend, the league and Audi have announced they will continue to grow soccer in the...
Manchester United to feature in Premier League US preseason tour
Manchester United alongside three other Premier League teams will compete in a US preseason tour across a range of cities. The Premier League Summer Series...
Inter Miami fuelled for MLS season with Red Bull partnership
With the MLS season set to kick-off next week, Inter Miami have announced a new partnership with Red Bull, becoming the club’s official energy...
Fanatics enables sports ticket buying in partnership with Ticketmaster
Global sports digital platform Fanatics has partnered with Ticketmaster to allow sports fans across the US to buy resale tickets on its platform. By launching...
Full speed ahead with Hulu merger for Fubo after 19% 2024...
After reporting a solid financial performance for 2024, FuboTV has re-emphasised what it believes is a ‘game-changing opportunity’ in its recent merger with a...
NFL UK Head: ‘The NFL sees an opportunity to become a...
2025 is panning out to be the NFL’s most successful internationally, hosting a record number of five international series regular season games. There has been...
ESPN ends over 30-year MLB broadcast partnership
ESPN will be out of the baseball business after it was confirmed the US sports network opted out of its contract for national broadcast...