MLS capitalises on new growth with new sponsorship opportunities
Major League Soccer (MLS) continues its surge in popularity and growth in the US, but it is off the field where the league has...
Pinterest signs first sports deal with WNBA champions
Pinterest steps into the sports world with a WNBA partnership, joining a growing trend of social platforms aligning with live sport.Pinterest is not the...
Betting firm signs first women’s sports franchise agreement
Betting operator BetMGM has signed a multi-year deal with the WNBA’s Las Vegas Aces, marking its first major partnership with a women’s professional team,...
Houston Texans increase fan hospitality with TickPick deal
The National Football League’s (NFL) Houston Texans have partnered with marketplace TickPick.The Houston Texans named TickPick as its official fan experience partner amid a...
Antoine Dupont backs US rugby with RFCLA ownership move
In a move reminiscent of European football stars turning to Major League Soccer, France’s Antoine Dupont has joined the ownership group of Rugby Football...
Tampa Bay Lightning partners with Scripps Sports for free game access
Tampa Bay Lightning fans will enjoy easier, free access to every game, thanks to a new media partnership with Scripps SportsThe Tampa Bay Lightning...
Private equity finds a footing in the NFL
A potential stake sale in the Los Angeles Chargers signals a growing interest from private equity in the traditionally closed ranks of NFL ownership.In...
Has the NFL made a mistake shelving its diversity accelerator scheme?
The NFL has cancelled its 2025 Coach and Front Office Accelerator programme, aiming to revamp it for greater impact in 2026.The NFL has quietly...
YouTube scores NFL’s São Paulo exclusive in streaming first
The NFL’s week one game in São Paulo, Brazil will be exclusively shown on YouTube.Announced in a statement on May 13, the game at...
How athlete investors are shaping the future of sports ownership
When we think of professional athletes, we often picture dunks, goals, and touchdowns. But increasingly, the world’s biggest sports stars are making just as...