Has the NFL made a mistake shelving its diversity accelerator scheme?
The NFL has cancelled its 2025 Coach and Front Office Accelerator programme, aiming to revamp it for greater impact in 2026.The NFL has quietly...
YouTube scores NFL’s São Paulo exclusive in streaming first
The NFL’s week one game in São Paulo, Brazil will be exclusively shown on YouTube.Announced in a statement on May 13, the game at...
How athlete investors are shaping the future of sports ownership
When we think of professional athletes, we often picture dunks, goals, and touchdowns. But increasingly, the world’s biggest sports stars are making just as...
MLS, MLS NEXT and NEXT Pro to unify under Kitman Labs...
Major League Soccer (MLS) and Kitman Labs have announced an extension to their partnership by streamlining operations alongside MLS NEXT Pro and MLS NEXT. Under...
NFL and NetApp to leverage greater data insights for global fanbase
The NFL has teamed up with NetApp for the latter to become the league’s official intelligent data infrastructure partner.NetApp will integrate its silo-free storage...
Stuart Simms: US sports consumers have ‘visible hunger’ for betting insights
The convergence between sports betting and sports media is nothing new, and in the US broadcasters have been more than keen to integrate wagering...
NWSL eyes bold growth as expansion plans continue
Jessica Berman, Commissioner of the National Women's Soccer League (NWSL), has teased plans for further expansion.Speaking at the SheBelieves Summit on Friday, Berman said...
Borussia Dortmund goes ‘beyond colours’ with Pittsburgh Steelers partnership
Bundesliga club Borussia Dortmund have joined forces with NFL franchise the Pittsburgh Steelers to launch a partnership centred around fan engagement. Both sporting teams will...
NFL reportedly gives Netflix and Amazon Prime nod for Christmas Day
The NFL is set to play three games on Christmas Day this year, streaming across two different platforms.According to ESPN, this year’s Christmas Day...
Three NFL franchises look to grow fandoms beyond US with UK...
The National Football League (NFL) has granted three franchises UK marketing rights as part of its Global Markets Programme.Following the expansion of its programme,...