NWSL eyes bold growth as expansion plans continue
Jessica Berman, Commissioner of the National Women's Soccer League (NWSL), has teased plans for further expansion.Speaking at the SheBelieves Summit on Friday, Berman said...
Borussia Dortmund goes ‘beyond colours’ with Pittsburgh Steelers partnership
Bundesliga club Borussia Dortmund have joined forces with NFL franchise the Pittsburgh Steelers to launch a partnership centred around fan engagement. Both sporting teams will...
NFL reportedly gives Netflix and Amazon Prime nod for Christmas Day
The NFL is set to play three games on Christmas Day this year, streaming across two different platforms.According to ESPN, this year’s Christmas Day...
Three NFL franchises look to grow fandoms beyond US with UK...
The National Football League (NFL) has granted three franchises UK marketing rights as part of its Global Markets Programme.Following the expansion of its programme,...
Cardinals’ ‘bet365 Bridge’ opens path to Missouri betting
Major League Baseball’s (MLB) St. Louis Cardinals has renamed its second-level stand as the bet365 Bridge as part of a marketing partnership.Under the agreement,...
Seattle Mariners honour Nintendo ties with MLB-first sleeve deal
Major League Baseball’s (MLB) Seattle Mariners has expanded on its long-term partnership with Nintendo in a first-of-its-kind sponsorship for the franchise and the league.As...
UFL sets sights on football innovation with new tech division
The United Football League (UFL), an American football minor league, has launched FAST, a technology-focused innovation division.The new Texas-based division will work with both...
MLS and Audi celebrate decade-long partnership with further initiatives
Before the start of the 30th MLS season this weekend, the league and Audi have announced they will continue to grow soccer in the...
Manchester United to feature in Premier League US preseason tour
Manchester United alongside three other Premier League teams will compete in a US preseason tour across a range of cities. The Premier League Summer Series...
Inter Miami fuelled for MLS season with Red Bull partnership
With the MLS season set to kick-off next week, Inter Miami have announced a new partnership with Red Bull, becoming the club’s official energy...