The recent NBA London game was glimpse into its European future
Following the recent Memphis Grizzlies and Orlando Magic games in Berlin and London, Tom Wild, Head of Strategy at Fuse, writes for Insider Sport...
The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
‘No more blackouts’ as MLB teams leave FanDuel Sports Network
MLB is on the cusp of a complete broadcasting renovation after all ties to FanDuel Sports Network have been cut. Main Street Sports Group, which...
NFL to play nine international games in 26/27 with Saints to...
The NFL’s ambitions to become a global sport and brand reaches another corner of the world as it announced it will play its first-ever...
Seahawks up for sale post-Super Bowl as Jeff Bezos linked
After Sunday’s Super Bowl LX, the Seattle Seahawks will be up for sale according to reports and Jeff Bezos’ name has once again been...
NFL turns Madrid into its next international stronghold
The NFL has confirmed a multi‑year commitment to stage regular season games at Real Madrid’s Santiago Bernabéu Stadium from 2026The NFL has cemented Madrid...
Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
EuroLeague shrugs off NBA’s European investor hype
NBA Europe gains investor interest, but EuroLeague remains unfazed.EuroLeague CEO Paulius Motiejunas has warned the NBA’s plans for a European league remain largely theoretical,...
NBA Europe is taking shape, but it will not include Barcelona
Cities including London, Paris, Berlin and Milan are among those exploring franchise opportunities as the NBA weighs permanent and qualifying membership models.NBA commissioner Adam...
WNBA labour talks expose the limits of women’s sport’s growth narrative
The lapse of the collective bargaining agreement has moved negotiations into a status quo period, but unresolved disputes over revenue sharing and cost control...