New league, new rules, new era for US women’s volleyball
The new unified structure is designed to accelerate the sport’s growth through independent ownership, national exposure and long-term sustainability.The US Pro Volleyball Federation (PVF)...
Should the WSL embrace joint deals like La Liga?
La Liga’s VW deal shows how bundled sponsorships can elevate both the men's and women's game, raising questions about whether the WSL should take...
Can digital intimacy help commercialise women’s golf?
As the AIG Women’s Open prepares for a record-setting return to Wales, The R&A’s new Hero Messages initiative aims to deepen fan engagement and...
It’s time for a Lionesses Netflix documentary — and equal pay...
England’s women just won another European Championship. That’s two in a row now, in case anyone’s still keeping score. This time they did it the...
WSL 2025/26 season set for most transformation campaign yet
The Women’s Super League (WSL) is preparing for one of its most transformative seasons yet, with changes taking place on the pitch, in the...
Why digital engagement is the real EURO 2025 winner
EURO 2025 has been the platform this summer to exemplify the growth of women’s football, but its digital engagement that has FotMob championing the...
BBC gives weekly stage to domestic women’s rugby in World Cup...
New broadcast deal positions Premiership Women’s Rugby at the heart of the BBC’s women’s sport coveragePremiership Women’s Rugby (PWR) is set for a major...
Etsy enters sports retail through WNBA player collaboration
The Icon Collection sees four athletes co-design products with Etsy sellers in a move that reflects growing alignment between creator platforms and athlete branding.Etsy...
What women’s sport is teaching us about smarter sponsorship
New data from the Women’s Sport Trust highlights a shift in sponsorship effectiveness, with challenger brands delivering stronger results through relevance, authenticity and emotional...
ITV turns on audio description commentary for blind EURO 2025 fans
The initiative will allow blind and partially sighted fans to experience every moment of England and Wales' matches in real-time detail, marking a push...