The women’s rugby fanbase has doubled in two years. What now?
Nearly half of today’s women’s rugby fans discovered the sport in the past two years, a shift that is reshaping who watches, how they...
WNL targets 45% fan awareness after Euro triumph
Off the back of England’s back-to-back Euros wins, the Women’s National League is moving to turn tournament glory into lasting growth at the third...
When betting on dildos disrupts the WNBA, we’ve lost the plot
There’s something deeply wrong when a professional basketball game has to be paused because a neon green dildo lands on the court - again.But...
New league, new rules, new era for US women’s volleyball
The new unified structure is designed to accelerate the sport’s growth through independent ownership, national exposure and long-term sustainability.The US Pro Volleyball Federation (PVF)...
Should the WSL embrace joint deals like La Liga?
La Liga’s VW deal shows how bundled sponsorships can elevate both the men's and women's game, raising questions about whether the WSL should take...
Can digital intimacy help commercialise women’s golf?
As the AIG Women’s Open prepares for a record-setting return to Wales, The R&A’s new Hero Messages initiative aims to deepen fan engagement and...
It’s time for a Lionesses Netflix documentary — and equal pay...
England’s women just won another European Championship. That’s two in a row now, in case anyone’s still keeping score. This time they did it the...
WSL 2025/26 season set for most transformation campaign yet
The Women’s Super League (WSL) is preparing for one of its most transformative seasons yet, with changes taking place on the pitch, in the...
Why digital engagement is the real EURO 2025 winner
EURO 2025 has been the platform this summer to exemplify the growth of women’s football, but its digital engagement that has FotMob championing the...
BBC gives weekly stage to domestic women’s rugby in World Cup...
New broadcast deal positions Premiership Women’s Rugby at the heart of the BBC’s women’s sport coveragePremiership Women’s Rugby (PWR) is set for a major...