Etsy enters sports retail through WNBA player collaboration
The Icon Collection sees four athletes co-design products with Etsy sellers in a move that reflects growing alignment between creator platforms and athlete branding.Etsy...
What women’s sport is teaching us about smarter sponsorship
New data from the Women’s Sport Trust highlights a shift in sponsorship effectiveness, with challenger brands delivering stronger results through relevance, authenticity and emotional...
ITV turns on audio description commentary for blind EURO 2025 fans
The initiative will allow blind and partially sighted fans to experience every moment of England and Wales' matches in real-time detail, marking a push...
Sideline Moves: Leadership shifts at Chicago Bears, Brentford FC, FC Como...
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
How fans became the lifeblood of SK Brann’s ethos
SK Brann have become the one of the most successful women’s football teams in Norway in recent years, but the success has not alienated...
How EURO 2022 “changed the face of football” ahead of EURO...
As anticipation builds for the start of the 2025 UEFA Women’s EUROs on July 2, a new wave of English supporters from their 2022...
Partnership Playbook: Asahi, evian, Ebury, Toyota
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
A slam dunk expansion? WNBA adds three new teams
League to grow to 18 teams by 2030 as owners including Dan Gilbert and Josh Harris back long-term women’s sport investmentThe Women’s National Basketball...