EA extends UEFA licensing deal to feature Women’s Champions League and...
EA SPORTS FC 26 to showcase flagship women’s competitionsElectronic Arts (EA) has extended its partnership with UEFA to ensure the Women’s Champions League and...
Partnership Playbook: Audi, Breitling, EA SPORTS and Google
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Women’s football moves beyond purpose to performance
Women’s football has had to sell itself for a long time. In the early days, brands supported it because it felt like the right...
What the WNBA tells us about the future of fan engagement
David Dembowski, SVP at Operative, looks at how the WNBA has transformed from a niche league fighting for airtime into one of the fastest-growing...
On TV and Snapchat, the Women’s Rugby World Cup is growing
England’s 69-7 thrashing over the US in the opening game of the 2025 Women’s Rugby World Cup was watched by over two million people...
WRU floats radical reset for elite rugby
The WRU’s consultation puts the women’s game at the heart of reform, committing to two fully professional teams, a new domestic league and stronger...
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...
The women’s rugby fanbase has doubled in two years. What now?
Nearly half of today’s women’s rugby fans discovered the sport in the past two years, a shift that is reshaping who watches, how they...
WNL targets 45% fan awareness after Euro triumph
Off the back of England’s back-to-back Euros wins, the Women’s National League is moving to turn tournament glory into lasting growth at the third...
When betting on dildos disrupts the WNBA, we’ve lost the plot
There’s something deeply wrong when a professional basketball game has to be paused because a neon green dildo lands on the court - again.But...