Sideline Moves: Kewsong Lee steers USL’s MLS push
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
The money game in women’s rugby
As the Women’s Rugby World Cup 2025 reaches its climax at a sold-out Twickenham, the tournament has showcased not just record-breaking crowds but a...
Damning report uncovers football’s discrimination crisis
Despite widespread reports of misconduct, most women in football see no consequences, exposing a culture of silence and inaction.Women in Football has revealed...
EA extends UEFA licensing deal to feature Women’s Champions League and...
EA SPORTS FC 26 to showcase flagship women’s competitionsElectronic Arts (EA) has extended its partnership with UEFA to ensure the Women’s Champions League and...
Partnership Playbook: Audi, Breitling, EA SPORTS and Google
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Women’s football moves beyond purpose to performance
Women’s football has had to sell itself for a long time. In the early days, brands supported it because it felt like the right...
What the WNBA tells us about the future of fan engagement
David Dembowski, SVP at Operative, looks at how the WNBA has transformed from a niche league fighting for airtime into one of the fastest-growing...
On TV and Snapchat, the Women’s Rugby World Cup is growing
England’s 69-7 thrashing over the US in the opening game of the 2025 Women’s Rugby World Cup was watched by over two million people...
WRU floats radical reset for elite rugby
The WRU’s consultation puts the women’s game at the heart of reform, committing to two fully professional teams, a new domestic league and stronger...
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...