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Coca-Cola
BREAKING
Esports
Time to read: 5 min
The esports report - Rugby embraces the sector whilst Riot reveals TFT tournament
April 15, 2020
BREAKING
Sponsorship
Time to read: 2 min
Major sponsors back Jordan’s Tokyo 2020 boxing qualifiers event
February 25, 2020
BREAKING
Esports
Time to read: 4 min
The esports report – Amazon provides university development and Misfits plans Florida move.
February 6, 2020
BREAKING
Italy
Time to read: 3 min
Coca-Cola takes over as Supercoppa title sponsor
December 18, 2019
BREAKING
Sponsorship
Time to read: 2 min
Italian football's Old Lady nets new partnership with Coca-Cola
October 29, 2019
BREAKING
Football
Time to read: 2 min
UEFA drinks in Coca-Cola EURO 2020 partnership
September 6, 2019
BREAKING
Media Rights
Time to read: 3 min
Channel 4 elevates women's football coverage with new weekly show
April 11, 2019
BREAKING
Sponsorship
Time to read: 2 min
McLaren deepens partnership with Coca-Cola
March 18, 2019
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Most Read
1
MLB regional broadcast rights hold firm at $1.6bn
2
How much will clubs pay under the IFR’s levy?
3
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
4
Partnership Playbook: Racing stripes, yoghurt and F1 points
5
USL links new branding to promotion and relegation plan
6
Sideline Moves: Eintracht Frankfurt top job taken by Hellmann as Krösche exits
7
US Ski & Snowboard tackles fragmented sports rights
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026