PUMA elevates global footprint with City Football Group partnership

PUMA has announced a new agreement with the City Football Group, which will see the brand partner with the group’s full network of clubs, including the English Premier League champions, Manchester City FC.

The global long-term partnership, which commences in July 2019, will see PUMA have a presence in Australia, Spain, Uruguay and China.

Bjørn Gulden, CEO of PUMA commented on the new deal: “PUMA’s partnership with City Football Group is the largest deal that we have ever done – both in scope and ambition.

“We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field. We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch.

“We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team.”

The partnership will see PUMA become the official partner of Manchester City FC, Melbourne City FC, Girona FC, Club Atlético Torque and Sichuan Jiuniu FC, supplying all representative teams including men’s, women’s and youth football.

“This announcement marks the start of an exciting new chapter for City Football Group,” said Ferran Soriano, CEO of City Football Group. “Our relationship with PUMA, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world. PUMA share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership.”

PUMA and Manchester City are already linked via several player partnerships, including  captain Vincent Kompany, midfielder David Silva and striker Sergio Agüero, who famously scored in the last seconds of City’s final game of the 2011/2012 season to clinch the first of three league titles for the club in the modern era, the Women’s Team’s Caroline Weir, Pauline Bremer and Nikita Parris are also partnered with the brand.