German sportswear firm, Adidas has announced the extension of its partnership with La Liga giants, Real Madrid until 2028.

According to Spanish publication, Marca the deal, which has come about after months of negotiations, will see Real Madrid rake in around 120 million euros per season. 

The firm’s Chief Executive Kasper Rorsted stated: “This agreement will help us to achieve our mission to be the best sports company in the world. It also underpins Adidas’ leadership in the football category.”

Adidas has designed and produced the emblematic Whites jersey since 1998. Over this period, Real Madrid has achieved unprecedented success, winning six Champions Leagues, six Club World Cups, four UEFA Super Cups, six La Liga titles, five Spanish Super Cups and two Copa del Reys.

The club president of Real Madrid, Florentino Pérez, detailed: “Real Madrid and Adidas are two of the most iconic brands in the sporting world. It is a natural step to extend our successful deal until 2028. Together we will continue to build this strategic alliance that helps us set a benchmark and remain leaders in football.

“Adidas is an ideal sponsor for us. Adidas provides the best equipment for our performance on and off the pitch and they have fantastic original products for our fans around the world. We know that together, we will continue to have years of success to come.”

The deal is a new world record, however it could be broken by Premier League side, Liverpool who are reportedly in the midst of negotiations with both Nike and Adidas to take over as kit supplier when the club’s current deal with New Balance expires in 2020.

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