DAZN has reached an agreement with Discovery to broadcast both Eurosport 1 HD and Eurosport 2 HD.
The global sports streaming subscription service is now able to provide subscribers in Austria, Germany, Italy and Spain with access to the broadcasters extensive portfolio of premier live sports coverage.
As well as offering coverage of Grand Slam tennis, cycling’s Grand Tours, winter sport competitions and motorsport series, subscribers in Germany and Austria will also have exclusive access to the Bundesliga after a sublicensing deal was also agreed upon.
John Gleasure, chief business development officer at DAZN Group, looked to the future: “This is an exciting agreement that brings Eurosport’s incredible sports content to our subscribers. This deal underlines our commitment to providing the biggest and best sports action to fans in an accessible and affordable way, while rewarding rights holders for integrating their content on our market leading platform. We look forward to developing our partnership with Discovery.”
The sublicensing agreement with Discovery regarding the Bundesliga runs for the next two seasons, granting DAZN the rights to broadcast 45 matches per season. Six of the 45 games will be shared with free-to-air broadcasters, with the remaining 39 airing exclusively with the streaming provider.
EMEA’s head of commercial development at Discovery, James Gibbons, added: “We are delighted to enter this partnership that expands the distribution of Eurosport’s channels in four European markets. We always look for new partners that help get our brands and content to more fans. In parallel, we will continue to develop and market our all access multi-sport OTT service – Eurosport Player – for fans who want a deeper experience.”
Eurosport’s live channels and on-demand content will be made available on DAZN from 1st August, with Bundesliga coverage kicking off with the DFL SuperCup between Bayern Munich and Borussia Dortmund on August 3.