Scottish Premiership side Motherwell has been announced as the latest club to join Paddy Power’s Save Our Shirt campaign, by playing in unsponsored kits for the upcoming season.
It comes after the campaign was launched with Huddersfield Town’s much-discussed shirt last week, where a fake kit was released, followed by the reveal of a clean, sponsor-free version.
The campaign aims to return the football shirt back to the fans, and away from sponsors.
This latest deal will see Paddy Power become Motherwell’s title sponsor for the 19/20 season, but their logo will not appear on the shirt.
Spokesman Paddy Power commented: “Motherwell are the second club to join the Save Our Shirt campaign, which sees us give something back to the fans – namely, their shirt.
“We’re delighted that The Well are joining in the fun for the upcoming campaign and we’ve been impressed with their ability to keep their involvement top secret, despite all the noise of the past week.
“We’ve been planning this with them for months, and it feels great to finally unveil their involvement and their beautiful home and away kits for next season.”
“We know our place, and it’s not on your shirt.”
“We’re delighted to be associated with Paddy Power’s Save Our Shirt campaign,” Motherwell chairman Jim McMahon said.
“This partnership represents our biggest shirt sponsorship in history, and the chance to team up with a renowned brand. It’s a fantastic achievement by our commercial team to get them on board.
“Paddy Power are forward thinking and innovative, and it is a mark of how our fan-owned club is perceived in the world that we were able to attract such a high-calibre partner.
“We thank them for their support and look forward to working with them over the course of the season.”