English Championship side, Derby County has extended its partnership with Umbro.

The deal comes as the Manchester-based brand celebrates 95 years of existence this year, building on a strong partnership with the Rams, which has been established since the 2014/15.

Derby County’s Chief Executive Officer, Stephen Pearce, commented on the extension: “We’re delighted to be extending our partnership with Umbro until the end of the 2023/24 Season.

“During the last five seasons we’ve been very happy with the design and quality of the products Umbro have provided for our football staff and supporters.

“The home, away and third kits for upcoming season have proved to be extremely popular with our supporters and that’s testament to the team at Umbro for the hard work that has gone in to producing such high-quality and bespoke kits for Derby County.

“We have really enjoyed working closely with Umbro over the last five years and are also excited about working with them in the future moving forward.”

As part of the extension, which will run until the end of the 2023/24 campaign, Umbro will continue to produce all on-pitch and training collections for Derby’s management staff and playing squad as well as sportswear for the Rams supporters, management staff and players.

Sam Lucas, Head of Sports Sponsorship at Umbro UK, added: “This was a straightforward discussion and decision for us as a brand. As well as historical relationships in the 1970s, ‘80s and early ‘90s we have enjoyed a recently strong and positive partnership with Derby County, and we are keen to keep that going.

“The sentiment, feedback and insight we have had from the club, players, staff and the Rams fans over the past five seasons has been very progressive and we look forward to maintaining, and hopefully exceeding that in the coming seasons.

“We have already seen the 2019/20 bespoke home, away and third jerseys showcased and we hope to continue to create lasting memories for the fans.”

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