La Liga has unveiled a new partnership with blockchain-powered cryptocurrency exchange GCOX.
As part of the league’s debut partnership with within the cryptocurrency sector, GCOX will provide “exclusive” products, services, social interactions, football tourism and ‘money can’t Buy experiences’ for fans of La Liga and the crypto community.
La Liga’s managing director for Southeast Asia, Japan, South Korea and Australia, Ivan Codina, commented: “This partnership represents a significant step in terms of our strategy in Asia.
“We’re looking to roll out a long-term plan that not only allows the La Liga brand to grow in this market but one that also promotes the development of the national game and provides spaces where fans are able to get a sense of the passion that surrounds the competition at close quarters.”
Codina added: “There is no better partner than GCOX in terms of achieving our growth plans in Asia and the Middle East.
“The firm’s relationships and its experience, along with the launch of its tokens featuring top-level athletes such as Manny Pacquiao, Michael Owen and Caroline Wozniacki, provide assurance of strong partnership and future collaboration projects.”
GCOX is anticipating the partnership will heighten the number of new business opportunities through football clinics, pre-season fixtures against local clubs, digital activations, events with ambassadors along with the exclusive products and services.
Sir Dr. Jeffrey Lin, CEO, GCOX added on the deal: “We’re really pleased to be announcing this partnership with a world-class competition like La Liga.
“This partnership will allow us to provide specific customer groups with opportunities, as well as attracting new customers and football fans, who will get to experience what La Liga is all about.”