FC Bayern ‘Strykes’ partnership to bolster fan engagement

Reigning Bundesliga champions FC Bayern Munich is set to receive the digital treatment after announcing a licensing partnership with Stryking Entertainment.

The deal will see Stryking, who specialise in fan-engagement and monetization, produce and distribute digital collectibles based on current FC Bayern players.

Dirk Weyel, Founder & CEO of Stryking Entertainment comments: “We are extremely thrilled to launch our new platform stryking.io with FC Bayern Munich as our first licensing partner. FC Bayern is one of the biggest football clubs in the world and their fans all around the globe should watch out for the first pre-sale with rare cards of their favourite stars coming soon. In the upcoming weeks and months we will add more football licenses and other sports to the platform. Our vision is to build a truly global hub where sports fans meet to collect and trade as well as play with their digital collectibles.”

Players such as Manuel Neuer, Robert Lewandowski, Philippe Coutinho, Lucas Hernández, along with other FC Bayern stars, look set to feature as Stryking continues to work on creating a global platform for blockchain-based digital collectibles centered around popular sports licenses.

The platform, which uses a fantasy sports challenge system, is set to boost fan engagement amongst FC Bayern fans as they will have the opportunity to not only collect the digital stars, but will also be given the chance to build virtual line-ups with their collectible and play against other players with the outcome being calculated by using either historical data or real-live results.

The deal follows on from the club’s platinum partnership with Konami which saw the German giants officially included in the Pro Evolution Soccer 2020 video-game. Moreover, the club has also recently announced its aim to improve the matchday experience of its supporters by bringing 5G technology to the Allianz Arena, FC Bayern’s home stadium.

FC Bayern is one of the world’s most successful clubs and the record winners of the German league. They are also one of world football’s most popular club’s, boasting a 290,000 official members and a social media following of 60 million.