A new content collaboration between the International Cricket Council and The All England Lawn Tennis Club (AELTC) has been announced to celebrate 2019’s dramatic ICC Men’s Cricket World Cup and Novak Djokovic’s enthralling Wimbledon win, which both took place on Sunday 14 July 2019.
While England were battling New Zealand in an historic ‘super over’ finish at Lord’s in the ICC Men’s Cricket World Cup final, Djokovic was fighting off two match points against Roger Federer to claim the Wimbledon Gentlemen’s Singles title following the first ever final set tie-break in a singles match at Wimbledon.
The two events, separated by just eight miles, tweeted each other as both finals hit their peak at the same time, with fans around the globe celebrating their double screen set up as the action intensified at both Lord’s and Wimbledon.
Such a unique occurrence called for celebration, and so the ICC and Wimbledon are proud to have joined forces with LiveWire Sport to collaborate on a short film recalling the circumstances of that heady summer day.
The film, which charts the unfolding of Sunday 14 July through a never-before-seen-blend of cricket and tennis, will be launched on the ICC and Wimbledon’s digital and social media channels and distributed to the broadcast partners of the two organisations.
Ben Stokes, England Men’s ICC Cricket World Cup winning player and 2019 BBC Sports Personality of the Year, commented: “It goes without saying, the 14th July will forever be in our memories! A thrilling Men’s Cricket World Cup Final full of every bit of drama that you can imagine, and a record-breaking Wimbledon final at the same time.
“As players, we’re so focused in the moment that we don’t always get to appreciate the perspective, so all credit and thanks to the ICC and Wimbledon for teaming up to remind us of one of the greatest days of sporting history.”
Richard Lewis CBE, Chief Executive, The AELTC, added: “We are pleased to have collaborated with the ICC to launch this fun, frenzied and fantastic piece of content which seeks to provide our global fanbases a chance to celebrate what an amazing day Sunday 14 July turned out to be. It demonstrated live sport’s ongoing ability to capture an audience – and in this case – not just one sport, not just one audience, but a truly unique overlap of events that enthralled the world.”
Caroline Cheese, Director & Co-Founder, LiveWire Sport added: “Working across London on that famous Sunday was the perfect storm of sporting showstoppers, and we’re hugely grateful to the ICC, Wimbledon and the LiveWire Sport team to have the opportunity to tell the story again in such a distinctive and collaborative way.”
Insider Insight: That Sunday will forever go down in sporting history, not only did it play host to two prestigious sporting finals, but both produced an immense amount of drama. For the day to be immortalised in this new content collaboration it represents a product that’s once again be deeply engaging for supporters.
