Eleven Sports has opted to broadcast the One World: Together At Home music festival in support of the fight against COVID-19.
The sports broadcasters will air this weekend’s event, launched by international advocacy organisation Global Citizen, and the World Health Organisation (WHO), across its global network in Poland, Portugal, Belgium, Luxembourg, Italy, Myanmar and Taiwan.
Luis Vicente, CEO, ELEVEN SPORTS, stated: “At ELEVEN we are committed to supporting the World Health Organisation in any way we can in these unprecedented times. This historic show will transcend our usual sports offering to bring entertainment and inspiration to our viewers around the world, as well as helping to raise vital awareness for the World Health Organisation’s lifesaving work. We hope everyone enjoys what will be an historic event!”
Alongside artists such as Billie Eilish, Shawn Mendes, Paul McCartney and Taylor Swift the event will also include footballing legend David Beckham who will make an appearance.
The One World broadcast will feature stories from frontline healthcare workers during the COVID-19 response. Whilst also broadcasting commitments from philanthropists, governments and corporations supporting and equipping frontline healthcare workers around the world with vital equipment.
Moreover, the event will highlight local charities that provide food, shelter, and healthcare to those in need, as Eleven’s parent company Aser Ventures works closely with WHO to promote key health messages across its network of global media platforms.
Eleven has also announced that the company will be ‘giving financial, logistical and promotional support to a range of local causes’ whilst the coronavirus continues to affect populations worldwide.
One World: Together At Home has been ultimately designed to show unity among people who are affected by COVID-19, continuing to raise awareness and ensuring that citizens continue to follow their government restrictions.