Sports and live event production company Whisper has partnered with Blackbird, the cloud video editing platform developer and seller, to help drive ‘production efficiencies’ for its clients amid the global health pandemic.
The broadcast production company, co-founded by David Coulthard, Jake Humphrey and Sunil Patewill, uses Blackbird’s cloud-based platform to remotely edit and enrich a range of content being created by the firm.
This includes using the platform to edit its live-action, documentaries, interviews and behind-the-scenes long-form content for Whispers’ partners, which include Formula One, the Rugby World Cup, and the Paralympics.
Sunil Patel, Whisper CEO, stated: “Enabling our teams to work safely and efficiently to create world class content is a big priority for Whisper. Blackbird’s state of the art, accessible solution allows us to achieve this with the highest production values.”
Blackbird CEO, Ian McDonough, added: “Whisper is very much the gold standard of sport production and it’s fantastic to be working with them on a range of top-level sports, including Formula One – one of the biggest names in international sport. Having a professional, remote editor that can work consistently on low bandwidth and in a browser is a powerful combination of attributes and we are delighted to be able to satisfy the demand for it.”
Moreover, Whisper’s production team will use the Blackbird Player to view, comment and approve content from anywhere, thus dramatically speeding up the content review process. Employees at the production company will be able to easily access each other’s content on Blackbird through any browser, with the system also only needing a ‘limited bandwidth’ to use.
Blackbird’s platform drives awareness, reach and monetisation for brands in the sports industry, allowing its production teams to remotely produce content whilst still adhering to social distancing rules. Organisations already using Blackbird’s platform include Eleven Sports, Liverpool FC and Arsenal, among others.