Liverpool FC has announced a new multi-year global partnership with meat substitute brand Quorn in order to create greater food sustainability within the club and its initiatives.
As part of the collaboration Quorn, which has now become the Premier League side’s official sustainable protein partner, will now contribute to the club’s ‘Reds Go Green’ initiative. Additionally, both entities will provide a variety of opportunities allowing supporters to opt for either vegetarian or vegan food as well as its usual dishes on matchdays.
Billy Hogan, managing director and chief commercial officer at Liverpool FC, stated: “As a leading provider of sustainable meat-free products in the UK, Quorn will be a key partner in the club’s sustainability efforts. In this case, Quorn will help us provide our supporters with more sustainable food alternatives on matchdays.
“We look forward to providing a platform to help our fans, employees and playing staff make positive contributions to tackling climate change while at the same time considering their health and wellbeing.”
Quorn will also work with the Liverpool’s nutrition team in order to expand on the choice of food throughout its playing staff. The Reds Go Green initiative was created two seasons ago and has led to the club eliminating the single-use plastic and reducing the club’s carbon footprint through sustainable waste management.
Gill Riley, marketing director at Quorn, added: “Our partnership with Liverpool FC is very important to our Quorn vision, which is to provide food that is healthy for our families and the planet. We also want to understand the positive impact Quorn’s super-protein can have on elite sports performers, so working with LFC and its world-renowned nutritional experts will be fundamental in the next phase of our sports science research.”
Insider Insight: A lot of football clubs around the world are looking into being more sustainable and Liverpool’s deal with Quorn will only continue to grow the Reds Go Green Initiative. From a commercial aspect the partnership will boost both the profile of both brands, with liverpool seeming offering more meat substitution options during matchday and Quorn associating itself with one of football’s biggest clubs.