Real Betis strikes Scientiffic Nutrition extension


Sports nutrition brand Scientiffic Nutrition has secured a one-year extension with Real Betis ahead of the La Liga side’s upcoming campaign.

As part of the new agreement, the brand’s products will be used by Real Betis’ men’s and women’s teams with the deal also extending to its futsal and basketball teams. The club first partnered with Real Betis in 2017 and have since secured multiple one-year extensions since.

Javier Aguilar, CEO of Scientiffic Nutrition, commented that the firm is happy to continue to support ‘a prestigious sports entity such as Real Betis Balompié’, moreover, he explained that the partnership goes beyond a brand visibility.

Aguilar stated: “The feedback we obtain from professionals is very important for Scientiffic Nutrition. However, when we launch a product on the market we do so thinking about the needs of that elite athlete, but also of that fan who needs a nutritional contribution in their day to day.”

The partnership continues Real Betis’ recent string of sponsorship announcements, most notably its partnership with Betway.

Due to Betway becoming Real Betis’ main sponsor the gambling firm will become the new front-of-shirt sponsor of the La Liga club, replacing online broker EasyMarkets following an exit clause which was activated at the end of last season.

The decision to opt for a betting firm has raised questions over Spain’s current stance of gambling sponsorships in football with the Spanish Ministry of Consumer Affairs considering proposals to toughen up regulations for betting companies.

Spanish Minister of Consumer Affairs Alberto Garzón has stated that “sponsorship in sports T-shirts or equipment will not be admissible” under the new proposals, if passed. Gambling companies have already been banned from featuring on youth shirts, similarly to the UK.

Insider Insight: Real Betis’ partnership with Scientiffic Nutrition highlights the importance of brand loyalty and the benefits of commiting to a sponsor. Due to this loyalty, both entities have agreed to continue working together despite the financial impact COVID-19 has had on every sector.

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