Channel 4 elevates women’s football coverage with new weekly show

Ahead of this Summer’s World Cup, Channel 4 is placing a greater focus on women’s football, partnering with Coca-Cola to launch a new highlights...

La Liga is making ‘significant inroads’ into key Asian markets

La Liga has suggested that it has made “significant inroads” in Asia, having secured footholds in key markets such as China, India and Indonesia,...

Santos tunes into Spotify partnership

Campeonato Brasileiro Série A side, Santos is the latest side seeking to heighten its fan engagement through music streaming platform, Spotify. As part of the...

Borussia Dortmund to elevate engagement with Tik Tok entry

German Bundesliga side, Borussia Dortmund has been confirmed as the latest club seeking to elevate fan engagement and expand to a new audience through...

UFC unveils dedicated channel in Russia

UFC has deepened its commitment to expansion in Russia and CIS, uniting with Media-Telecom to launch a new dedicated channel which will carry all its content in...

PGA Tour elevates fan engagement with Action Images

The PGA Tour is seeking to enrich its content output, signing a new deal with Action Images, the sports media agency of Reuters. The PGA...

LaLiga ahead of the curve with new OTT service

Spain’s LaLiga is the first of Europe’s major football leagues to release its own Over-The-Top (OTT) streaming service, available via mobile app to users...

ECB looks to engage new audience with esports

The England and Wales Cricket Board (ECB) is eyeing a move into esports, working alongside sponsorship management company, Strive to understand the ECB’s potential...

The UFC deepens fan engagement with Toutiao

The UFC has partnered with Toutiao, Chinese content discovery platform, aiming to enhance fan engagement in the country with a new touchpoint to access...

How Manchester City swiped right into a new market

In April 2018, Manchester City and Tinder announced what could be considered an groundbreaking partnership in the Premier League marketing sector. As the online world...