Socios.com forms 26 MLS deals as official league partner

Major League Soccer (MLS) has created a multi-year partnership with Socios.com as the fan engagement and rewards company becomes an official partner of the...

Lega Pro, Eleven and DaChain form ‘biggest NFT drop in Italian...

Lega Pro and DaChain have partnered with Eleven Italy to launch a collection of Non Fungible Tokens (NFTs) to celebrate the 2021/22 Serie C...

Celtic latest to launch digital cards via Sorare

Sorare has gained another major football club, as current Scottish Premier League leaders Celtic FC become the latest team to release digital player cards...

NFL fans ‘step into the shoes of a quarterback’ with StatusPRO...

The National Football League (NFL) is getting its own NFLPA-licensed virtual reality (VR) simulation title in a partnership with sports technology and gaming company,...

Dillian Whyte partners with Lucky Block ahead of title clash

Heavyweight boxer Dillian Whyte has been announced as the latest brand ambassador of crypto sports games platform Lucky Block, ahead of this weekend’s WBC...

Rockies’ Blackmon joins Maximbet in first for sports betting industry

Colorado Rockies outfielder Charlie Blackmon has been signed by MaximBet in sports betting’s first-ever partnership with an active pro baseball player. The partnership states that...

PSG and GOAT develop ‘creative experiences’ in sleeve sponsorship

Paris Saint-Germain (PSG) has formed a partnership with GOAT as the online sneakers, apparel and accessories platform becomes the new official sleeve sponsor of...

Australian cricket enters NFT era with Rario

Cricket Australia (CA) and the Australian Cricketers Association (ACA) have formed a multi-year licensing deal with Singapore-based collectibles platform Rario and Non-Fungible Token (NFT)...

LA Rams introduce industry-first virtual venue with 6Connex

The Los Angeles Rams have launched a year-round virtual venue, built by 6Connex, which becomes the first of its kind in the sports industry. The...

Life of ‘legendary’ Red Rum celebrated through Sean Corcoran art

The only racehorse to win three Grand Nationals, Red Rum, is being celebrated by bookmaker Coral with a portrait by Irish artist, Sean Corcoran. The...