Paddy Power reveals green dartboard ahead of World Darts Championship
Ahead of this year’s PDC World Darts Championship, title sponsor Paddy Power has revealed how it is stamping its brand on darts’ biggest competition...
Better Collective: Playmaker M&A significant for LatAm sports media leadership
The ‘natural link’ between sports and the betting and gaming industries poses huge commercial opportunities in Latin American markets, according to Better Collective South...
VISA maintains football investment with AFC partnership
The Asian Football Confederation (AFC) has signed a partnership with VISA, further strengthening the payments provider’s connection to sports in West Asia.
Under the terms...
YMCA hatches new jersey patch deal with the Atlanta Hawks
Youth development initiative YMCA of Metro Atlanta has announced a new multi-year partnership with NBA team the Atlanta Hawks.The deal will see YMCA’s ‘Y’...
NBA, MLB and NHL launch safer betting campaign with bookmaker backing
Three of the four major US sports leagues have launched a new safer gambling campaign, titled ‘Never Know What’s Next’, in partnership with a...
Sky Sports secures three more years of top-flight golf with PGA...
Sky Sports has successfully reached a deal to expand its partnership with the PGA for three more years.
The extension will cover the showing of...
Football Media – Dean Akinjobi: Saudi Arabia’s ‘multifront’ sports development key...
As the rise of sport in Saudi Arabia continues, we spoke to Dean Akinjobi, of Football Media, as he discussed the commercial opportunity that...
White confirms UFC event at the Sphere
UFC CEO Dana White announced that the MMA promotion is set to hold an event at the Sphere in Las Vegas.
Speaking at the post-event...
Soccerment’s new AIDA tool aims to “revolutionise” football analytics
Football analytics company Soccerment has launched its AIDA tool as the latest development to its xvalue.ai platform.
Introducing AIDA at the Soccerex Miami event, the...
PGA of America to deliver exclusive 5G fan experiences in T-Mobile...
The PGA of America has signed mobile communications company T-Mobile as its official 5G innovation partner.
As the collaboration moves forward, both entities will work...