Dinamo Bucharest develops content strategy in 888 partnership

Dinamo Bucharest FC has formed a collaboration that will see online betting and gaming company 888 become the club’s main sponsor. 888 branding is set...

Trident Leagues receive another ‘vital financial injection’ from Entain

Trident Leagues has extended its community sports investment-based partnership with Entain, as the latter provides ‘critical funding’ to the sport. Backed by the Entain Foundation...

LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership

LaLiga and EA Sports FC have entered into a multi-year partnership that sees both parties deliver new experiences for football fans globally, starting from...

NBA and Sportradar elevate partnership with new virtual offering

Sportradar has officially launched its basketball betting product, Virtual NBA, backed by its ‘historic database’ and multi-year partnership with the NBA. The computer-generated betting solution...

Blue Jays push for ‘viewer friendly’ stadium in $300 million investment

Rogers Centre, home of the Toronto Blue Jays, is undergoing a $300 million renovation project that will take place over the next two offseasons. The...

Michele Ciccarese, Serie A: The Italian top-flight’s role in digital evolution

The involvement of sports organisations in the Web2 to Web3 journey is becoming stronger week-by-week, as teams, leagues and associations look to take advantage...

Lazio and Binance utilise NFTs to ‘revolutionise the ticketing market’

Serie A club S.S Lazio is building upon its relationship with shirt sponsor Binance through the introduction of NFT tickets.  The NFT ticketing solution will...

Report: Euro 2020 driving commercial opportunities in women’s football

Audiences and consumers alike are taking more notice of women’s football, and in doing so presenting key business opportunities, according to a new survey. A...

EngageRM targets NBA expansion as Milwaukee Bucks partnership signed

Sports technology supplier EngageRM has secured a new US partner in the NBA’s Milwaukee Bucks, as the company seeks to bolster its presence in...

Fluminense renews ‘master sponsorship’ with Betano sportsbook

Brazilian top-flight club Fluminense has renewed its sponsorship arrangement with sports betting brand Betano. Running until June 2025, the ‘master sponsorship’ arrangement will focus on...