UEFA Women’s Football signs PlayStation to sponsorship lineup

Sony’s gaming console company PlayStation has become an official partner of UEFA Women’s Football, sponsoring the UEFA Women’s Champions League and UEFA Women’s EURO...

Giuoco Calcio selects Esselunga as newest sponsor signing

Italy’s National Football Team has signed a new sponsorship deal with retail store chain Esselunga. The Federazione Italiana Giuoco Calcio (FIGS) announced its new premium...

Argentina gives free access to nation’s friendlies in March

The government of Argentina has published an official decree allowing for the free-of-charge broadcasting of all friendlies of the men’s national football team.  A newly...

TikTok and MLS sign brand-boosting partnership deal

Social media platform TikTok has become the latest media content partner of the MLS in a deal that will see both brands receiving fueling...

OlyBet announces official sponsorship deal with EuroLeague Basketball

OlyBet has announced that it is now an official partner of the major Turkish Airlines EuroLeague Final Four event. An official sponsor of the competition...

ITV continues commitment to horse racing

ITV has announced a new three-year deal to show exclusive, free to air coverage of UK horse racing until the end of 2026.  Well over...

World Cup gets new format ahead of 2026 

The World Cup is set for a significant expansion ahead of 2026, with FIFA approving new plans for a 48-team tournament.  In spite of changes...

Manchester United hits the sweet spot with Cadbury deal extension

Manchester United has announced it will continue its commercial partnership with Mondelēz International subsidiary Cadbury.  The partnership began in 2020 as a packaged deal with...

New top flight commercial venture to ‘revolutionise’ football in Scotland

A new Scottish football body has been formed by the country’s top three stakeholders in the sport. The Scottish Football Association (SFA), Scottish Professional Football...

Jonjo O’Neill JR to bring a ‘fresh perspective’ to Betfred as...

Jonjo O’Neill JR has linked with Betfred to become a brand ambassador until the 2024 Grand National. The 25-year-old is a former Conditional Jockey Championship...