Cincinnati Bengals launches free-to-play games in Low6 partnership

The Cincinnati Bengals have launched two free-to-play games; Bengals Picks and Ultimate Bengals via a partnership with sports gamification company Low6. The NFL team is...

ICC engages fans in Sportradar streaming partnership

The International Cricket Council (ICC) has announced a partnership with Sportradar, making the latter the official data distribution and betting live streaming partner of...

FIBA ‘brings fans closer to basketball’ in J9 deal

The International Basketball Federation (FIBA) has announced a deal with J9, becoming the organisation's 10th global partner. In collaboration until 2024, the betting platform will...

Eleven secures multi-territory AFC media rights

Eleven has acquired broadcasting rights to the Asian Football Federation (AFC) and is set to launch in multiple territories across Southeast Asia and Hong...

A-League Men net first time rebranding in Isuzu partnership

The A-League has secured Isuzu as its first naming rights sponsor in a three-year deal with the vehicle manufacturing company. As the season gets underway...

Bundesliga becomes part of fantasy game in Sorare partnership

Bundesliga has signed an agreement with Sorare to be part of a Non-Fungible Token (NFT) fantasy game in a bid to reach more fans. The...

Irish FA secures ‘innovative’ five-year broadcasting deal with BBC

The Irish Football Association has secured a deal to broadcast 30 live streamed matches on BBC Sport NI as well as eight live TV...

FloSports boosts ice hockey offering via HockeyTech acquisition

FloSports has announced its acquisition of HockeyTech, a live and on-demand hockey streaming platform and sports data provider to teams, leagues and national organisations. The...

Eleven diversifies Belgium football content with LIVENow deal

LIVENow has agreed a new partnership with Eleven to broadcast live La Liga and Serie A matches in Belgium on a pay-per-view (PPV) basis. Hoping...

Sky Deutschland strengthens NHL content

Sky Deutschland has acquired the German broadcasting rights for the National Hockey League (NHL) until 2025.  In the collaboration, Sky is to televise 300 live...