Atletico Madrid first to integrate Apple Wallet tickets to games

Atletico Madrid has expanded its ticketing capabilities, with fans of the La Liga club now able to enter the Riyadh Air Metropolitano via mobile...

Jesper Svensson, Betsson CEO: betting industry still contributes a lot to...

The old adage that ‘as one door closes another one opens’ has never been as relevant for marketers of a global sports betting sector,...

FFR engages fans amid Six Nations with MatchWornShirt partnership

The French Rugby Federation (FFR) has entered into a partnership with MatchWornShirt, a company that allows fans to own match-worn and autographed kits. As part...

Serie A partners with Kings League to run new fan engagement...

Gerard Pique’s Kings League is expanding via a partnership with Serie A with both parties agreeing to run collaborated events that seek to create...

West Ham Utd & Trainline partner to offer fans discounted travel

West Ham United has formed a partnership with Trainline to offer fans of the club discounts on train tickets for select Premier League and...

LIV Golf up its social media game with Rick Shiels partnership

Influencers have become part and parcel of the sports marketing mix and in the latest collaboration, LIV Golf has partnered with Rick Shiels Media.This...

Manchester United gets govt backing for stadium revamp

Though the club’s on-pitch performance has left a lot to be desired this season, Manchester United has received some welcome from the UK government.Regeneration...

Six Nations taps Monopoly Go! to enhance digital fan engagement

Six Nations Rugby has named Scopely’s ‘Monopoly Go!’ as its first-ever mobile gaming partner.The agreement aims to ‘enhance the fan experience’ by offering both...

Manchester City launches fan vote for 2026/27 third kit

Manchester City, alongside its kit supplying partner Puma, have launched a global fan vote to decide the club’s third kit for the 2026/27 season. The...

Inter Milan steps up Saudi commercial activity with telco deal

International football’s ties to Saudi Arabian business continues to grow as the country’s government places a heavy emphasis on its sporting profile and infrastructure.In...