EHF to deploy first virtual advertisements in handball

The European Handball Federation (EHF), with its partners Infront, DAZN, and Supponor, will be delivering virtual advertising at the Women’s EHF EURO 2022. The tournament,...

Raphinha signs as AFUN brand ambassador before World Cup appearance

Raphael Dias Belloli (Raphinha) has signed a partnership with AFUN to become the company’s brand ambassador in Brazil. The FC Barcelona forward, who has been...

OneFootball gives global fans ‘easy access’ to CONCACAF action

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and OneFootball have agreed to a global content-sharing partnership. The deal will see editorial...

FC Dallas to offer SME’s exposure at Toyota Stadium with Eleven...

FC Dallas has linked up with Eleven Sports Media to launch a platform which focuses on growing local businesses in North Texas. The Major League...

BETBY strengthens engagement ahead of World Cup with STATSCORE

BETBY has entered into a deal with STATSCORE to utilise the latter's portfolio of front-end products. The deal aims to strengthen the operator’s levels of...

Mike Tyson clinches BRBET brand ambassador deal

Mike Tyson has been named as a regional ambassador for gambling company, BRBET, in Brazil. The partnership - announced by Entourage Sport & Entertainment, a...

Blockchain reaches all depths of sport in new SailGP fan-owned team

Bernoulli | Locke has announced that it is producing a SailGP fan-owned racing team across Bermuda and the Caribbean. The company is a member-based community...

Cricket Australia and Woolworths continue to encourage ‘next gen of cricketers’

Cricket Australia has announced a two-year extension to its partnership with Australian retail and supermarket company, Woolworths. Woolworths will continue to obtain the naming rights...

BBC’s 18.7m RLCW21 viewers makes it “most watched of all time”

Broadcast figures for the Rugby League World Cup 2021 up until 6 November, had an domestic cumulative match viewership average of more than 18.7million. This...

Messi expands crypto links with Sorare

Lionel Messi is joining French NFT trading card platform Sorare as both an investor and a brand ambassador. https://twitter.com/Sorare/status/1590337343902580738 CNBC reported that the Paris Saint-Germain forward...