Cadbury supports Virtual Employability Programme with Liverpool partnership

Liverpool Football Club has signed a three year partnership with Cadbury in which the Mondelez International subsidiary will support the LFC Foundation’s Virtual Employability...

Tech Mahindra: AI in sports is a game changer

Artificial Intelligence (AI) and Machine Learning (ML) technology in sports is primarily known for leveraging data and enabling analytics engines which can be made...

Jacksonville Jaguars’ TIAA Bank Field goes cashless following Tappit partnership

The Jacksonville Jaguars have signed a multi-year partnership with global payment and data ecosystem provider Tappit which will result in TIAA Bank Field implementing...

Motorsport Network: The importance of fan engagement to teams and consumers

The global health pandemic has significantly shifted a lot of sporting organisation’s business strategies due to a lack of live sport, with most of...

RB Leipzig plans to allow 8500 fans into stadium for Bundesliga...

RB Leipzig has revealed plans are put in place to allow up to 8500 fans into the Red Bull Arena for the club’s Bundesliga...

PGA Tour names FanDuel as latest official betting operator

The PGA Tour has agreed a multi-year content and marketing partnership with FanDuel Sportsbook, making the New-York based firm an official betting operator of...

Hall of Fame Resort: How to make a sports-specific business model...

American football is one of the biggest and most profitable sports in America. The popularity of American football, particularly the NFL, has led one...

BT Sport makes UEFA Women’s Champions League Final free-to-air

BT Sport has announced that the UEFA Women’s Champions League Final on August 30 will be made available for free as part of the...

International Paralympic Committee teams with Allianz to launch podcast series

The International Paralympic Committee (IPC) has partnered with Allianz to launch its first ever podcast series to raise awareness of the journeys many have...

EFL agrees Sky Sports streaming partnership for non-televised matches

Following a deal with Sky Sports, the EFL will implement a flexible framework to ensure that fans of the Championship, League 1 and League...