Meta to curate fan activations on Instagram for 2024 IPL season

Tech giant Meta will work alongside a plethora of online content creators and Star Sports to create cricket-tailored fan activations for the upcoming Indian...

Manchester United & Mercedes-AMG to support TeamViewer’s SheSportTech pathway

Computer software firm TeamViewer has announced the launch of its new initiative SheSportTech, with support from partners Manchester United and Mercedes-AMG PETRONAS.  The SheSportTech initiative...

AC Milan & Off-White limited edition t-shirt to spread awareness on...

AC Milan and luxury fashion brand Off-White have reinforced their partnership by releasing a limited edition t-shirt aimed at raising awareness for at-risk children...

Michael ‘Venom’ Page & Bets.io enter ‘redefining’ partnership

UFC fighter Michael ‘Venom’ Page has entered into a partnership with igaming platform Bets.io aiming to “redefine” the collaboration from the respective fields.  The long-term...

Tennessee Titans to take fan experience to new heights with Fanatics

The Tennessee Titans and Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, announced a long-term, exclusive partnership as the...

Salford City offers ‘bespoke’ autism awareness experience

English League Two club Salford City has announced that its next fixture against Sutton United will be an Autism Awareness Match Day, ahead of...

Spotlight signs Racing Post golf show sponsorship with AK Bets

The Racing Post’s golf programme, The Sweet Spot, will be sponsored by online sportsbook AK Bets under a new partnership signed by Spotlight Sports...

CJRFantasy: HBA Media & Genius Sports revolutionise Horse Racing

HBA Media has partnered with Genius Sports to launch ‘Crown Jewels Racing Fantasy’ (CJRFantasy), aiming to make horse racing competitive in the world of...

“Stop shouting into that void” – Driving engagement from a summer...

Repeatedly, football presents a floodgate of engagement opportunities for brands, yet navigating this terrain is no simple task. This summer in particular holds immense...

McDonalds takes on three-year French Ligue 1 title sponsorship

France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football. McDonalds...