South Africa Rugby is set to continue its partnership with automotive brand Land Rover, which first began in 2017.
The Rugby World Cup partners will stay on as an associate sponsor of South Africa’s national rugby team and the two have agreed to work together to help those affected by COVID-19 across the country.
“The national lockdown has meant Land Rover and the Springboks have been unable to reactivate long-standing initiatives such as the Rugby Goes Rural clinics which contribute to our corporate social responsibility objectives,“ said Tina Pienaar-Smit, PR and Sponsorship Specialist at Jaguar Land Rover South Africa.
“We are, however, thrilled to bring a trio of forces together to deliver essential supplies to those in need around the country under the recently-introduced #TeamDefender initiative banner.”
A number of professional rugby players, including Duane Vermeulen, Sbu Nkosi, Bongi Mbonambi, Trevor Nyakane, Pieter-Steph du Toit, and Frans Steyn are now ambassadors to the cause.
The group have already contributed a sum to the Kingsley Holgate Foundation, who help to provide aid to local communities in South Africa, supplying food, toiletries, and masks, for example.