Norwegian football league rights appear on the market

Media rights to a handful of professional Norwegian football leagues have been put out to tender by Fotball Media.

Broadcasters have been invited to bid for six domestic seasons, between 2023 and 2028. The Norwegian top flight, the Eliteserien, is among the inventory up for grabs, along with the women’s top tier, the Toppserien.

Media company Discovery currently carries the Eliteserien and the 1. Divisjon on its Eurosport channels, after securing a deal in 2015, between 2017 and 2022 for a fee of NOK400m. Additionally, NRK holds the non-exclusive rights to the Toppserien and other cup competitions.

Knut Kristvang, Head of Rights at Fotball Media, the body that represents the Norwegian leagues, revealed to Kampanje that he believed the cost for the rights has increased since the aforementioned deals were agreed.

Both TV2 and the Nordic Entertainment (Nent) Group are believed to be eyeing up bids for the rights.

TV2 lost the rights to the English Premier League in January, having carried the most popular sporting spectacle in the country since 2010/11. The commercial broadcaster also carries the UEFA Champions League and Norway’s European Qualifiers and Nations League fixtures.