Real Madrid has unveiled a new deal with tech wellness company Therabody, which will see the US brand become the official tech wellness partner of the La Liga club.
The agreement aims to ‘maximise player performance on the pitch’ whilst also helping to ‘create a wellness culture within Real Madrid’s community of athletes, experts and fans’, the club said in a statement.
Founder and Chief Wellness Officer of Therabody, Dr. Jason Wersland has worked closely with Real Madrid’s Head of Medical Services, Dr. Niko Mihic, on holistic solutions which optimise training performance, prevent injury and enhance recovery protocols. Mihic initially implemented Theragun massage technology, which was created in 2008, into players’ routines and began to see results on and off the pitch.
Dr. Mihic, commented: “When it comes to caring for and treating athletes, and customizing recovery plans for each player, it is vital that I prescribe industry-leading, innovative, holistic protocols that the athletes can do with me and on their own.
“Therabody and Dr. Jason provide science-based research and products that not only optimize training and recovery, but primes these athletes for life outside of the game. We’re thrilled to work with Therabody and Dr. Jason as our go-to wellness experts.”
— Real Madrid C.F. ???? (@realmadriden) December 11, 2020
Furthermore, the agreement will boost Therabody’s research and educational programmes through Therabody University, allowing both parties to gain a deeper insight and understanding into its practices.
“Real Madrid is celebrated globally for their excellence on and off the pitch, and Dr. Niko is known for implementing some of the most innovative injury and recovery protocols with his players, and I am honored to help him take it to the next level,” added Dr. Wersland.
“Supporting the dedication of Real Madrid to institutional wellness is integral to who we are and is a natural fit, and I look forward to expanding on the established programs at Real Madrid.”