American media group Discovery has forged a long-term agreement with telecommunications firm Vodafone across multiple European markets.
Beginning in 2021 and continuing into 2022, Vodafone customers in the UK, Germany, Turkey, Italy, Spain, Romania, Portugal, Greece, Czech Republic, Hungary, Ireland and Iceland will be able to access the new over-the-top (OTT) discovery+ streaming service.
This will also enable Discovery to market its wider portfolio in these 12 countries, including international sports broadcaster Eurosport, which provides coverage of football, the Olympics, motorsports, tennis grand slams, cycling grand tours and winter sports.
Discovery has plans for the discovery+ network to become the ‘streaming home of the Olympics in Europe’, beginning with the rescheduled 2020 Tokyo Olympics.
Furthermore, last month the network signed an additional agreement with the PGA Tour golf tournament, which will see Eurosport offer 16 hours of weekly primetime golf broadcasting across 30 different territories.
The most recent agreement with Vodafone will grant Discovery access to over 100 million television, fixed broadband and mobile-subscribers across Europe.
President and Chief Executive of Discovery, David Zaslav, said: “Vodafone’s vast and deep consumer relationships will provide a powerful engine for discovery+ as together we bring the definitive destination for real-life entertainment to consumers across Europe.
“Our hybrid agreement with Vodafone advances our broader strategy of expanding our linear distribution relationships to bring our popular content to consumers across more platforms and devices.”
Outside of Europe, the network has plans to expand its sports broadcasting in Brazil and the wider Latin American region, as well as in Asia.