Legendary NBA coach pens BetRivers content deal

Former National Basketball Association (NBA) coach George Karl has been named as the new brand ambassador and spokesperson for the online casino and sports gaming platform BetRivers.

The 69-year-old is one of nine NBA coaches to win over 1000 games across his illustrious 30-year coaching career, but Karl is now seeking a career change after penning a deal with Rush Street Interactive (RSI) to head up the ‘Bet with a Winner’ campaign, in conjunction with BetRivers.com.

“My philosophy to coaching and life has always been about being truthful, honest and real. RSI and BetRivers are developing real and meaningful relationships with their players and I’m looking forward to helping strengthen those ties through this partnership,” Karl said.

Under the terms of the content deal, Karl will engage with NBA enthusiasts via BetRivers’ social media account and other digital media channels.

Richard Schwartz, President of RSI, added: “We are thrilled to partner with one of the greatest coaches in NBA history; someone who has deep roots and a strong passion for the game. George Karl was successful at every level of the sport, and we’re excited for him to bring his enthusiasm and knowledge to the sports betting arena here at BetRivers.com.”

Karl made his head coaching debut for the Cleveland Cavaliers in 1984, and would go on to coach 1,999 games for the Cavaliers, Golden State Warriors, Seattle SuperSonics, Milwaukee Bucks, Denver Nuggets, and Sacramento Kings. 680 of those games were for the Nuggets.