Online sports betting and casino company, Rush Street Interactive (RSI), has announced that its BetRivers Sportsbook is now an official partner of the New Orleans Pelicans.
The collaboration sees the BetRivers brand appear throughout the National Basketball Association (NBA) side’s Smoothie King Center including the front row of courtside seats.
The Chairman’s Club, for courtside ticket holders, has also been rebranded to become the BetRivers Chairman Lounge and updated with live odds boards.
Dennis Lauscha, President of the New Orleans Pelicans, commented: “New Orleans and Louisiana are home to some of the most passionate sports fans in the country, and it was important for us to partner with an online sportsbook.
“BetRivers delivers the high-quality experience that these fans expect and deserve. We appreciate the support of RSI and BetRivers and look forward to their increased presence in the Smoothie King Center.”
Furthermore, within the new deal, BetRivers has also added two brand ambassadors to its portfolio which include former National Football League (NFL) wide receiver and winner of two Super Bowls, Brandon Stokley, and Louisiana media veteran, Jimmy Ott.
“We are excited to establish such strong local partnerships in Louisiana,” added RSI CEO Richard Schwartz. “We have a commitment to our sports betting enthusiasts to provide hometown sportsbooks with valuable and entertaining analysis from talent known locally, and we will continue to do that by building partnerships within each market where we have online sportsbooks.”
Stokley has been described by the team as having ‘a wealth of NFL and College football knowledge’, as he provides football analysis and betting content to BetRivers’ sports betting followers.
The former four-year letterman for the University of Louisiana currently hosts a daily three-hour sports radio show in Denver, whereas Ott is an LSU Alumni and has been a Baton Rouge sports radio and television personality since 1990.
“The Pelicans partnership and BetRivers Chairman Lounge is an RSI investment to enhance fans’ watching and wagering experiences inside the Smoothie King Center, as well as emphasise our commitment to Louisiana sports throughout the state,” concluded Schwartz.
“We are thrilled to have our BetRivers sportsbook in the Bayou State and are proud to be the official partner of the New Orleans Pelicans, with its core of young, talented players and exciting future.”