The National Basketball Association (NBA) has announced a multiyear extension of its existing broadcast and digital partnership with beIN Media Group that will see the platform air more than 400 live NBA games each season in the MENA region.
With the sports and entertainment group being the exclusive broadcast partner and ‘online destination’ of the NBA in MENA, beIN SPORTS will air live NBA games and the league’s marquee events in Arabic, English and French, including Christmas Day games, NBA All-Star, Martin Luther King Jr. Day games, the NBA Playoffs, the Conference Finals and the Finals.
“Extending our partnership with beIN, we will continue to bring the excitement of the NBA to our passionate fans in the Middle East and North Africa,” commented NBA EMEA Vice President, Global Media Distribution, Elsa Memmi.
“beIN Sports’ unparalleled footprint will provide fans with extensive in-language coverage of the NBA and help us continue to expand our presence in the region.”
Fans in the region will continue to have access to video highlights, news, stats, scores and original digital content in Arabic on beinsports.com/nba. The platform will also air an additional seven live games each week on NBA TV – the league’s 24/7 dedicated channel.
beIN MENA CEO, Mohammad Al-Subaie, added: “We are delighted to continue our valued and long-standing partnership with the NBA. As we gear up for broadcasting the FIFA World Cup Qatar 2022 live and exclusively in MENA and France, it is partnerships with much-loved sporting leagues like the NBA that continue to enable us to provide the very best variety of world sports to our millions of subscribers and viewers.
“We look forward to broadcasting all the slam dunks and thrills to our viewers for years to come.”
The enterprise is also the exclusive broadcast and digital partner of the NBA in France and was the Presenting Partner of the NBA Paris Game 2020, which featured the Charlotte Hornets and Milwaukee Bucks playing the NBA’s first regular-season game in France in January 2020.
In recent months, the UK’s Premier League also reached a media rights agreement with beIN, securing coverage in the Turkish market.
The broadcaster currently serves as the Premier League’s broadcaster in the Middle East and North Africa (MENA) region, whilst also holding the rights to the UEFA Champions League in the same region under a separate $200 million per season broadcast deal.