Ticketing and hospitality marketing firm Two Circles has bolstered its capabilities by acquiring pricing and revenue planner Sport Ink.

Under the terms of the agreement, Sport Ink’s Founder Paul Williamson will join Two Circles as the company’s full-time Director.

Williamson will bring considerable experience and expertise to the firm, having served as part of the London 2012 Olympic sales team which generated $1 billion in revenue from 11 million ticket sales.

Additionally, the firm has provided its services to the Rio 2016 Olympic Games, 2017 IAAF World Championships, and 2015 and 2019 Rugby World Cups.

“I’ve witnessed first-hand the impact Two Circles’ marketing strategies and technology have had in attracting more people to live sport and driving sustainable eventday revenue growth,” said Williamson.

“The addition of Sports Ink’s major event experience will strengthen Two Circles’ capabilities in ticketing and hospitality marketing, and I’m excited to contribute to the development of Two Circles’ service-led product offering.”

Sports Ink’s current roster of clients will be integrated into Two Circle’s portfolio, including the 2022 FIFA World Cup in Qatar, 2022 UEFA Women’s European Championship in England, 2022 Commonwealth Games in Birmingham, and 2022 Men’s ICC T20 World Cup in Australia.

Past clients of Two Circles include ICC Cricket World Cup and Open Championship golf tournament.

Two Circles CEO, Gareth Balch, commented: “Post-COVID we project a period of record demand for live sports experiences. 

“Sports Ink’s proprietary end-to-end commercial solutions will enable us to tap into this demand and strengthen our ability to reach new audiences and maximise event-day revenue for our clients’ events. 

“Paul’s experience and leadership will also play a central role in our evolving ticketing and hospitality offering going forward.”

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