The Korea Professional Football League (K League) has launched a new over-the-top (OTT) platform, K League TV, in collaboration with Sportradar ahead of the 2021 season.
The platform will feature content in both English and Korean, airing all matches from the K League 1 and K League 2 live and on-demand for international supporters, supplemented by exclusive content such as behind the scenes footage, interviews and highlights.
The collaboration also marks the first time that the second tier K League 2 will be available to a global audience when the season gets underway on 27 February.
Secretary General of the K League, Mr Yeon Sang CHO, explained: “The past year has seen a lot of changes in consumption of content, and we feel that the time is right to expand our fanbase by this platform that reaches out to a global audience. We have players from all around the world playing, and it’s time that we have fans from around the world able to share in the joy and passion with the K League.”
The K League penned a multi-year agreement in 2019 with the provider of sports entertainment and products, which saw the division distributed to more than 30 countries, including Australia, China and the United Kingdom.
The upcoming campaign will see the K League expand its footprint further, unlocking new markets in Asia, such as Macau, Indonesia and the Philippines, via local broadcasters and the new K League TV.
“Expanding their fanbase beyond South Korea has always been a key focus of the K League,” added Dylan Chuan, Sportradar’s Sales Director, Audiovisual, APAC. “Thus, we are excited to take this to the next level by enhancing the fan experience beyond the stadium with K League TV.
“Fans worldwide can now watch their favourite K League club and players compete anytime, anywhere. Our global media experience, with our data-driven insight, sets us apart when working with the K League in delivering this to fans globally.”
The agreement follows on from Sportradar’s recently announced partnerships with Australia’s National Basketball League (NBL) and the Asian Football Confederation (AFC).