Sportradar ties down NBL1 data and audio-visual rights

Sportradar has forged a long-term data and audio-visual partnership with Australia’s NBL1 basketball league.

Under the terms of the arrangement, Sportradar has acquired the official data and audio-visual rights to over 1,500 Australian basketball games a year, which it will supply to its downstream partners alongside other basketball properties in its portfolio, such as the National Basketball League (NBL).

The agreement encompasses all semi-elite national NBL1 Conferences for both men’s and women’s competitions, as well as the Victorian-based State Championship.

“Sportradar’s technology and data-driven approach is especially effective and relevant in today’s sporting environment,” commented NBL1 Chief Commercial Officer, Brad Joyner. “Their knowledge of Australian sports and fans, together with their technology-focused approach and global track record in sports content was instrumental in our decision to announce Sportradar as our Official Data Partner to the NBL1 Competitions.”

The sports data intelligence firm has served as a partner to the NBL since 2016, a relationship that was extended in December to see Sportradar become the division’s international media rights distributor and over-the-top (OTT) technology partner.

David Edwards, Sportradar Director of Sports Media and Partnerships, Oceania, added: “We’re very pleased to secure a long-term official data and audio-visual rights agreement with one of the most exciting semi-professional sporting leagues in the region.

“The NBL1 competition is a stepping stone to the NBL, one of the world’s top professional basketball leagues, and it is important that they have a flexible, state of the art technology platform to help showcase that talent and engage new fans.”

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