Facebook teams with LiveXLive for PPV sports offering

Live streaming and on-demand video service LiveXLive Media is set to host a series of pay-per-view (PPV) sports-themed shows on Facebook’s new paid online event feature, Venue.

On 5 June, LiveXLive will launch the first ‘Gatsby-esque’ boxing and entertainment event in its series, titled ‘Social Gloves: Battle of the Platforms’. The ‘one of a kind’ live competition will pit social media stars from YouTube against influencers from the ever-expanding social networking app TikTok.

The collaboration has already confirmed that notable names such as Austin McBroom, Bryce Hall, Danny Duncan, DDG, Deji, FaZe Jarvis, Michael Le, Nate Wyatt, Tanner Fox, Tayler Holder and Vinnie Hacker are included in the line-up.

Facebook Director of Sports League and Media Partnerships, Rob Shaw, explained: “The growing momentum behind the use of paid online events in the sports world is very real and this is another strong example. We’re excited for LiveXLive to lean into the feature and continue to build a business on our platform.”

Exploring a range of genres, including sports, comedy and podcasting, tickets for the shows will be available to purchase across both platforms.

LiveXLive, which will market shows globally, brings fans closer to their favourite stars, with events providing additional perks such as exclusive merchandise, virtual meet-and-greets, access to behind-the-scenes footage and more.

Similarly, Facebook rolled out its live streaming app Venue in May during the COVID-19 pandemic to allow users to enjoy and experience events from the comfort of their own home whilst unable to attend live sporting matches. Journalists, athletes and social media experts have joined in with service, hosting aforementioned live events.

“LiveXLive will be working closely with Facebook in marketing this new paid online event experience; utilizing new and existing marketing tools to support LiveXLive subscriptions to our vast array of products and services,” Dermot McCormack, President of LiveXLive. “This will benefit talent and fans in a profound way on both platforms.”

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