NFL recognises Hyperice as official recovery technology sponsor

Hyperice has added to its roster in a new multi-year partnership with the National Football League (NFL).

The sports recovery equipment manufacturer will provide NFL franchises with its products and technologies, enhancing facilities and optimising player performance through the unison.

NFL players will make use of Hyperice and Normatec technologies, such as Hypervolt, Hypersphere, Vyper and Venom lines, to ensure exposure for the Hyperice brand.

The technology will also be integrated into the NFL Scouting Combine to use before, during and after participation in on-field drills.

Jim Huether, CEO of Hyperice, announced: “For years, Hyperice has worked closely with NFL players, and team performance and athletic training experts to enhance athlete recovery.

“This progressive partnership with the NFL represents our collective commitment to prioritize player recovery and optimize performance, league wide. As partners, we will work together to deliver cutting-edge recovery solutions for years to come.”

Furthermore, the two parties will work closely with the Professional Football Athletic Trainers Society (PFATS) to conduct research into the field of improving athlete longevity league-wide.

“We’re thrilled to welcome Hyperice to the NFL family as an Official Recovery Technology Partner,” added Renie Anderson, Executive Vice President of Partnerships and Chief Revenue Officer for the NFL.

“With this partnership in place Hyperice products will be available across all 32 Club facilities providing our players access to the very best recovery technology to help them perform at the highest level.”

Hyperice now sponsors a number of major sports properties, including the National Basketball Association (NBA), Major League Baseball (MLB), the Ultimate Fighting Championship (UFC), the National Women’s Hockey League (NWHL) and PGA Tour.

Last month, it confirmed that it had been named as the New Zealand national rugby team’s ‘Official Recovery Technology Supplier’.

Kansas City Chiefs quarterback Patrick Mahomes, who has already invested in Hyperice, praised the partnership: “I’ve used Hyperice technology throughout my career as an instrumental part of my overall training and recovery routines to ensure I’m performing at my peak on game day.

“This Hyperice/NFL partnership will allow an even greater level of accessibility for athletes to recovery technology, which will enhance player performance and elevate the game.”