US mass media corporation iHeartMedia has struck the first live audio partnership in the National Women’s Soccer League’s (NWSL) history, in a tie-up which will see the station make live play-by-play audio streams available for free on the new iHeartRadio digital NWSL Radio during the 2021 season.
As part of the deal, the station will feature two of the biggest league games each week live, with replays available throughout the week leading up to the next live stream.
Furthermore, coverage kicks off this weekend with a live audio stream of NJ/NY Gotham FC against Houston Dash followed by the Orlando Pride versus Washington Spirit the following day.
“As our league continues to grow and attract new audiences, bringing live game audio to fans around the world represents a major next step for the NWSL,” explained NWSL Chief Revenue Officer, Mitch Poll. “This first-of-its-kind partnership with iHeartRadio has everyone around the league excited for what’s to come — we can’t wait to get these game broadcasts underway.”
NWSL Radio joins the iHeartRadio digital platform, which is ranked as the top podcast publisher in downloads, unique listeners, revenue and earnings, as well as the iHeartRadio streaming audio app, available across more than 250 platforms and 2,000 devices.
“We’re thrilled to be partnering with the National Women’s Soccer League to showcase some of soccer’s finest players and games to fans everywhere,” remarked Jess Jerrick, EVP of Digital Distribution and Platform Partnerships for iHeartMedia.
“It’s also an honour to provide our platform and promotional power to help elevate the incredibly talented women in professional sports and their representation in the media landscape, and to be a part of a historic moment for the NWSL as the league’s first-ever live streaming audio partner. We can’t wait to share a season of high-level competition, amazing goals and rousing in-game action with fans.”