The Super League and the Rugby Football League (RFL) have extended their existing partnership with Stats Perform in a new multi-year deal which will see the sports tech leader in data and AI technology continue as the official team performance and team data provider.
Under the terms of the arrangement, Stats Perform will collect and manage Opta data from all matches played in the Betfred Super League, to supplement the division’s digital platforms and reports, as well as support the league’s partners in creating unique experiences for their audiences across media, brands, sponsors and fantasy games.
The data agreement extends the existing decade-long relationship between Super League, the RFL and Stats Perform.
“We are delighted to extend our relationship with Stats Perform with the signing of this new deal,” remarked Rhodri Jones, Super League Chief Commercial Officer.
“The work done by Stats Perform not only enables our teams competing in Betfred Super League to have a greater depth of preparation for matches, but it also enables us to produce rich, data led content via our digital channels, to showcase the high quality of talent on display across the league.”
Detailed data will be delivered through an extensive range of Opta data feeds, with Stats Perform’s highly customisable widgets providing data-powered solutions for use across digital and social platforms, before, during and after the action.
The deal also ensures the league and its 12 member clubs are provided with performance statistics and preview and review reports which aids their match preparation.
Moreover, the England international teams will also have access to the data for analysis and player tracking, supporting them in the lead up and during this year’s Rugby League World Cup.
Dave Rotheram, the RFL’s Chief On-Field Officer, notee: “This is a huge year for our England teams as we prepare to host the Rugby League World Cup this autumn, and the sport’s agreement with Stats Perform provides a crucial resource in the preparations of both our Men’s and Women’s teams.”
Extensive preview and post-match packs will be made for the clubs ahead of all matches using Opta data, serving a variety of functions, including the production of data-driven match previews, analysing team and player trends or to support media operations.
“We are excited to extend our long-standing partnership with the Super League and RFL,” stated Stats Perform’s Edward Fleet. ”We know that it is really important for the league to produce the best possible experience for their audience, which means reassuring their passionate fans that the data from their competitions comes from the best possible source – whether it is viewed on their own platforms or official broadcasters.
“Our services to the coaching staff and team analysts of all 12 clubs, ensures they have access to the data, reporting and tools needed to support them in their day-to-day work. We are proud of the role we play.”
Stats Perform’s extensive data rights roster already includes the English and Scottish Premier Leagues, Cricket South Africa, USL, CONMEBOL, WTA, Cricket New Zealand (CNS) and Major League Soccer (MLS).