England’s goalless draw against fierce rivals Scotland in the 2020 UEFA European Championships became the most-watched match of the tournament so far on ITV.
ITV’s exclusive coverage of the clash peaked with 20 million viewers, representing 79% share across ITV and STV.
The match between Gareth Southgate and Steve Clarke’s sides also set a new broadcaster streaming record with 4.8 million streams across ITV Hub and STV Player.
Furthermore, with a 20 million one-minute peak, the game became the most-watched football match since ITV’s exclusive coverage of England’s World Cup semi-final against Croatia in 2018 drew a peak of 27.5 million viewers.
Overall, coverage of the tense Group D clash was watched by 18.4 million viewers, representing 75% share of viewing across ITV and STV.
The figure also overshadows that of the Three Lions’ opener against Croatia, which was streamed a record 3.9 million times on BBC iPlayer, as Raheem Sterling secured all three points for England in a 1-0 win.
England face table-toppers Czech Republic tomorrow evening in the final fixture of the group stages live on ITV, with the Three Lions ranking second with an equal four points.
However, the English capital could be at risk of being stripped of its hosting duties for the Euro 2020 final, with UEFA reportedly eyeing a switch in location to Hungary if the UK government is unable to provide quarantine assurances for VIPs such as sponsors and broadcasters.