EuroLeague Basketball has announced a partnership that sees FreeSports as its official broadcasting channel for fans in the UK for 2021-22 Turkish Airlines EuroLeague season.
The collaboration, starting on September 30, means that FreeSports will show one EuroLeague Regular Season game per week and all of the Playoff and Final Four games.
Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Senior Director, commented: “We are thrilled to offer the opportunity to follow Turkish Airlines EuroLeague games to all our UK basketball fans on a free-to-air basis.
“We are convinced that the EuroLeague games will act as the best possible ambassadors to grow our fanbase amongst the growing UK basketball community.”
The platform was launched in 2017, and is available on Sky, Freeview and Virgin TV as well as online via the FreeSports Player.
UK fans will be able to view the EuroLeague along with the rest of FreeSports content including football, rugby, cricket, pool, snooker, ice hockey and motorsport – to name a few.
Richard Webb, COO of FreeSports, added: “We are delighted to be broadcasting one game per round from the Turkish Airlines EuroLeague season showcasing the very best of European basketball free to air to UK fans.”
These fans will be able to ‘take advantage of the FreeSports offerings’ by subscribing to Euroleague.T, which shows around 500 fixtures per season with English commentary.
In a further bid to expand sporting viewership in the UK, last year, FreeSports brought Karate Combat to both the UK and Ireland for the first time.
The one hour episodes included 2-3 bouts of three rounds each along with profiles shot in the fighters’ own countries, bringing their ‘training, struggles and passions to life’.