Betfred has announced a two-year extension to its existing deal with Super League Europe, taking it through to the end of the 2023 season.
Rhodri Jones, Super League chief commercial officer, commented: “It’s great to be extending our successful partnership with Betfred. During this difficult period, they’ve been outstanding headline partners, and we can’t thank Fred and his team enough for their continued support.
“We look forward to continuing to work with them for the next two years. To have the support of someone like Fred who is so passionate about the Super League and who shares our aspirations for its future is fantastic.”
As part of the new sponsorship, Super League and Betfred will continue to support the ‘Gamble Responsible’ campaign, which is currently promoted at Super League games.
Fred Done, Owner of Betfred, added: “The passion and enthusiasm shown by the fans, media and everybody involved in the game of rugby league is I believe, the essential reason this has proved such an enjoyable and rewarding sponsorship for Betfred and is why I had absolutely no hesitation in extending the Super League deal for at least a further two years.”
In the initial collaboration, the betting firm took over from First Utility, now Shell Energy, and came five years after Super League clubs voted narrowly to reject an offer from Betfair thought to be worth £750,000 a year.
Betfred upholds its wide range of sports sponsorships as the company continues to sponsor the snooker world championship, alongside further expanding in the US space with its baseball Colorado Rockies deal this year.This was Betfred Sports’ third agreement in Colorado, and also saw the operator become a ‘proud partner’ of Major League Baseball (MLB).