Sports tournament organiser Athletes Unlimited has partnered with Sportradar Integrity Services (SIS), identifying a need to safeguard its competitions due to increasing interest. 

The multi-year agreement will see Athletes Unlimited leverage services to counter match-fixing and betting-related corruption, including its Universal Fraud Detection System (UFDS) bet monitoring and reporting solution.

Additionally, Sportradar will conduct an integrity audit with the goal of strengthening and expanding its new clients integrity policies, and use its Intelligence & Investigation Services to assist with investigations into potential integrity threats. 

“We are thrilled to partner with global industry leader Sportradar as we continue to expand our betting platform for our fans,” remarked Nicole Pawlak, Senior Director of Special Projects, Athletes Unlimited.

“We are committed to building a legitimate and safe experience that will help us generate increased interest in our sports leagues while preserving the integrity of our play.”

Lastly, the Swiss sports data and technology company will also provide Athletes Unlimited – which organises women’s basketball, volleyball, softball and lacrosse – with its Education and Prevention Services, organising on-demand webinars covering areas such as match-fixing, social media integrity and anti-harassment policy.

The announcement comes as Sportradar continues to establish its foothold in the US sports and sports betting sector, having listed on the New York Nasdaq last year and secured partnerships with a range of prominent sports leagues and teams. 

Jill Exley, Integrity Partnerships Director, North America, Sportradar, said: “By choosing Sportradar as its integrity partner, Athletes Unlimited is taking a critical and proactive step in safeguarding its brand and business, as its competitions continue to grow and attract more interest from fans.

“We look forward to supporting them with our industry-leading integrity products and services and being a part of their exciting journey as they revolutionise how women’s professional sports are organised and experienced by fans.”

Previous articleBlast Premier signs 35 broadcast deals in continued esports expansion
Next articleHelloFresh delivers to new audiences in treble NHL partnerships