The New Orleans Pelicans have extended its media rights deal with Bally Sports New Orleans, ensuring the regional network will remain the team’s exclusive local media partner.
The new deal sees Bally Sports New Orleans continue to produce approximately 75 regular-season games each season, along with select preseason contests and first-round playoff games.
Dennis Lauscha, President of the New Orleans Pelicans, said: “With the upcoming launch of Bally Sports+, Bally Sports’ direct-to-consumer platform, any Pelicans fan will be able to have access to Bally Sports New Orleans in the team’s local territory.
“This partnership allows us to continue to deliver unique, compelling Pelicans content across multiple platforms with the highest production quality.
“We are still working every option with Bally Sports New Orleans to improve the accessibility, ancillary content and distribution of Pelicans programming to all of our fans across Louisiana and the Gulf Coast region.”
The Pelicans appointed Endeavor in consulting on the local media rights deal, which extends the partnership between the team and the network that originally began back in 2012.
“The New Orleans Pelicans engaged our company to consult with them seeking the best deal that would accomplish two goals: deliver Pelicans basketball directly to all consumers, both linear and live stream, and do so in a manner that was high quality, efficient and cost-effective to the consumer,” added Karen Brodkin, Executive Vice President of Endeavor.
Furthermore, the platform will also provide ‘extensive’ team coverage including Pelicans Live pregame and postgame shows, as well as Pelicans Insider – a bi-weekly program featuring player and coach profiles, game highlights and behind-the-scenes content.
Lauscha continued: “We will continue to work with Bally Sports New Orleans to produce more unique and exclusive Pelicans content to build around the game and deliver it directly to our fans. The excitement about the team grows daily and it is our job to not only bring that content to our fans but also unfettered access to watch our games.”
“We want to enhance the broadcast; we want our fans engaged with our team, our players and our games. We believe this partnership accomplishes that.”