Major League Baseball (MLB) has partnered with Capital One which becomes the league’s official bank and credit card partner, as well as the presenting sponsor of the World Series.
This multi-year agreement has stated that it will bring Capital One cardholders access to exclusive opportunities, events and benefits – whilst the firm is now also an official partner of Minor League Baseball and Little League Baseball and Softball.
“We’re thrilled to welcome Capital One to the Baseball family,” commented Noah Garden, MLB Chief Revenue Officer. “As we’ve seen with so much of their previous work, Capital One knows how to tap into the passion of sports fans everywhere, and we can’t wait to see that engagement throughout Baseball.”
Furthermore, benefits that card holders can access have been named as: tickets to events such as All-Star Week, the MLB Postseason and the World Series presented by Capital One, as well as discounts for the MLB Shop and MLB.TV in the near future.
Beginning 29 March, Capital One rewards cardholders will be able to redeem their rewards for tickets to MLB games for all 30 teams through the recently announced Capital One Entertainment ticketing platform.
Throughout the season, these cardholders gain opportunities to access MLB tickets, from Opening Day through the Postseason, including the World Series presented by Capital One, as well as VIP experiences, which have been described as ‘private on-field sessions with MLB legends, batting practice access and more’.
Roger Ferguson, Managing Vice President, Sponsorship at Capital One, added: “Capital One’s partnership with MLB is the latest example of our commitment to our customers, who are passionate about sports and the teams they support.”
The firm will also extend its Capital One Impact Initiative – a multiyear commitment to tackling the underlying issues that hamper progress and create disproportionate outcomes for communities of colour – as it commits to a minimum total donation of $250,000 for the season.
Ferguson added: “Through this partnership, we look forward to teaming up with MLB to not only provide our customers with amazing benefits, but also to expand our company-wide commitment to promoting and celebrating diversity, inclusion and belonging, inspiring fans of our national pastime in the process.”
Capital One is also a sponsor of collegiate athletics, including the Capital One Cup programme, men’s and women’s NCAA sports, March Madness, the Capital One Orange Bowl, and the College Football Championship, to name a few.
