The Los Angeles Rams have launched a year-round virtual venue, built by 6Connex, which becomes the first of its kind in the sports industry.
The new Virtual Rams House looks to provide innovative opportunities for fans, corporate partners and other stakeholders to engage with the team.
“We are pleased to team up with 6Connex to develop this first-of-a-kind platform for our fans,” stated Rams Chief Marketing Officer, Kathryn Kai-ling Frederick.
“With innovative features and functionality, 6Connex’s platform provides unique opportunities for fans to connect with our team and to each other through a one-of-a kind digital environment.”
The Virtual Rams House allows fans to connect with each other via community chats and debate on discussion boards. Rams Season Ticket Members will be able to connect specifically with other Members in their seating section which looks to ‘create communities within the community’.
The virtual environment will be the setting for the Rams first End of the Season Summit, an event which will feature Rams executives recapping the previous season and discussing offseason plans and expectations for the upcoming 2022 season.
The 6Connex-powered environment means that fans stay connected with the Rams year-round, providing content around various NFL tentpole moments and community-focused events.
Ruben Castano, 6Connex CEO, added: “6Connex is leading the way in the virtual and hybrid event technology space, so this was a natural next step for the organisation. Creating a virtual venue for a major professional sports team is thrilling.
“This partnership with the Los Angeles Rams pushes boundaries of the fan experience and helps everyone engage with the team in new ways. The environment sets the standard for professional sports franchises looking for creative ways to engage with fans, sponsors and other key stakeholders.”
In 2021, 6Connex and the Rams entered into an initial five-year partnership, and as part of this, the firm has branding and signage at SoFi Stadium during Rams home games and also sponsors a content series released throughout the year.