ONE Championship has announced it has signed strategic partnerships with at least 13 global brands for 2020.
Audio equipment manufacturer JBL is among the 13 global brands which also includes TUMI, Redbull, Lazada, DBS Bank, Foodpanda, Harvey Norman, Secretlab, California Fitness, Kredivo, Reckitt Benckiser, Unilever and German fashion brand Hugo Boss.
Chatri Sityodtong, Chairman and CEO of ONE Championship, stated: “We at ONE Championship are excited to build strategic partnerships with leading global brands. Our organization is about unleashing the greatness of humanity upon the world, through our martial arts and esports platforms.
“Each of our partners share with us a harmonious culture of excellence and innovation, and each play a specific role in realizing our vision at ONE Championship. We aim to ignite the world with hope, strength, dreams, and inspiration, and share the amazing stories of our athletes with millions of people across the globe.”
As well as ONE’s MMA events, the partnerships also look set to focus on ONE Esports, the promotion’s $50m competitive gaming venture that was launched in conjunction with Japanese advertising agency Dentsu in 2019.
Carlos Alimurung, CEO of ONE Esports, added: “The ONE Esports Dota 2 Singapore World Pro Invitational was a huge success. We delivered an amazing experience for the esports community and our brand partners.
“88% of attendees surveyed were 18-35. 96% of respondents stated that they are likely to attend the next ONE Esports event, and 84% are more likely to purchase a brand that supports ONE Esports events. With this momentum, we look forward to the ONE Esports Dota 2 Jakarta Invitational in April and the ONE Esports Singapore Major in June this year.”
As a result of the partnerships, the brands are set to leverage the platforms provided by the ONE Championship and ONE Esports to create initiatives and synergy between the business, martial arts, and esports communities
Grace Koh, Vice President and General Manager, Lifestyle Audio Division of Asia Pacific, JBL, commented : “It is a great honor to be partnering with ONE Esports for the upcoming Dota 2 World Pro Invitational in Singapore and Jakarta, and the Dota 2 Major in Singapore in 2020.
“Being the Official Audio Partner, we are thrilled to bring the JBL immersive sound experience with our extensive award-winning audio products and let everyone make the most of every moment in their games and life!”
Following the brand signings, ONE Championship now looks poised for another benchmark year in 2020 following the announcement of a 50 live event schedule across both its MMA and esports properties.
Ian Alexander Ang, CEO and Co-founder of Secretlab, concluded: “ONE, today, is the largest global sports media property in Asian history and is revered for their large-scale sporting events, production and content — as well as bringing up sporting heroes.
“With esports booming today, we want to support their efforts to orchestrate the growth of esports and gaming in Asia to millions of fans worldwide. Just like for their sporting athletes, ONE only wants to provide the best environment for their esports athletes to perform at their best, which requires them to use the best equipment possible.”