SeatGeek has linked with Florida Panthers in a deal that will see the technology platform assume ticketing for all events and concerts at FLA Live Arena in Sunrise, Florida.

In marking the firm’s first deal as the official ticketing provider of an NHL team and its venues, the collaboration aims to allow event-goers to easily manage their tickets via the SeatGeek app.

The company also stated that fans can use SeatGeek’s proprietary Deal Score technology to ‘quickly find the best prices’.

Matthew Caldwell, President & CEO of the Florida Panthers, commented: “Enhancing the fan experience at our venues, refining our inventory data analytics, and heightening business performance continues to be a core focus. 

“As our fan attendance continues to increase, SeatGeek will play a vital role in helping us create engaging multi-generational fan experiences for years to come. We’re eager to integrate their technology into every touchpoint we have at our state-of-the-art facilities.”

In utilising a personalised event experience platform incorporated directly in the mobile app ticket, fans have also been promised to find things such as a ride to and from the game and purchase upgraded experiences.

Furthermore, the Panthers will have access to data and analytics tools in a bid to manage a number of events per year at FLA Live Arena, whilst the partnership also includes events at the War Memorial Auditorium in Fort Lauderdale.

“Technology is both fueling and reacting to the way we experience live events,” added Jack Groetzinger, CEO and co-founder of SeatGeek. “Teams and venues are grappling with how to engage and develop next-generation fans, and it’s organisations like the Panthers who understand that technology is part of the solution. 

“In partnership with the Panthers and their state-of-the art venues, we will fundamentally shift old ways of doing business to provide fans with the best that live events have to offer.”

The Panthers join SeatGeek’s portfolio which currently includes NBA’s Cleveland Cavaliers, Brooklyn Nets, MLS Portland Timbers, and Jujamcyn Theaters’ five New York Broadway venues. 

The enterprise also inked a deal last year with the Philadelphia Flyers and Wells Fargo Center to become their official ticketing exchange.

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