The Bundesliga has extended its partnership with Sky with a four season deal in Mexico and Central America covering both the Bundesliga and Bundesliga 2.

The deal also includes the German Supercup and the relegation play-offs in Mexico, as well as in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama and non-exclusively in the Dominican Republic.

Robert Klein, Bundesliga International CEO, commented: “The rapid growth of the Bundesliga in Mexico and Central America highlights not only that our league is one of the most exciting in the world, but that our partnership strategy is the right one. 

“Sky Mexico is one of the most popular pay-TV providers in the region, and we are working closely with them to deliver engaging, localised, and most importantly relevant content to fans. 

“This includes the adoption of some of our most innovative features, such as Star Cam and the Tactical Feed, as well as working together to promote the Bundesliga outside of the on-air experience. As we extend this partnership, I can only see this relationship getting stronger.”

Bundesliga International is also looking to expand its network of content partners to deliver localised highlights, news and information on stories from across the league.

“We are more than glad to extend our solid partnership and to reinforce the commitment of high quality, top level international competitions available for our subscribers” added Sky Mexico CCPO, Juan Carlos Muñoz.

“Sky has been and will continue to be the best and most complete sports offering in the market, providing a variety of live exclusive events and definitely all the excitement of Bundesliga competitions.”

Earlier this month, the DFL signed a Memorandum of Understanding with the Liga MX. The new broadcasting deal also comes the day after Bundesliga club Bayer 04 Leverkusen played Toluca FC in Mexico. 

In April, the governing body revealed that the total revenue of the Bundesliga and Bundesliga 2 fell to €4.05 billion in the 2020-21 season, which was greatly affected by COVID-19.

During the 2019-20 and 2020-21 seasons, the group also revealed that the downturn in revenue in German professional football already totals more than one billion euros.

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