Manchester United FC has announced a multi-year collaboration with Qualcomm Technologies, featuring the Snapdragon brand.

The ‘strategic’ arrangement promises to create unique events and experiences for fans at Old Trafford and around the world – powered by Snapdragon platforms.

Victoria Timpson, CEO Alliances and Partnerships at Manchester United, said: “Snapdragon platforms will enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.”

“Manchester United has always pushed the boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”

Furthermore, Qualcomm Technologies has outlined that it will advise the Premier League club on planned improvements to mobile connectivity at Old Trafford, which aims to enhance fans’ experience on match days.

“We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport,” added Don McGuire, SVP of Qualcomm Technologies, Inc. and CMO of Qualcomm.

“We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”

In another step forward in fan engagement, in recent weeks Manchester United partnered with IT services company, DXC Technology, as the pair worked to enhance the club’s digital offering.

This deal aimed to ‘digitally transform’ the way United engages with fans through its digital platforms, including and the Manchester United App by the use of data and analytics technologies.

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