The NHL has selected Sportradar to power its direct-to-consumer international OTT subscription service, NHL.TV.

A ‘refreshed version’ of the platform, the partnership looks to provide an engaging and fan-friendly viewing experience of live and on-demand NHL games.

“Similar to our North American fan base, NHL international fans are extremely tech savvy and expect a premium digital viewing experience,” noted Stephen McArdle, NHL Senior Executive Vice President, Digital Media & Strategic Planning. 

“Sportradar’s refresh of NHL.TV for certain international markets will help provide fans around the world with a more personalised and enhanced experience with the game, and we look forward to continuing to collaborate with Sportradar to deliver a best-in-class international direct-to-consumer platform.”

The pair’s 10-year agreement was originally announced in June of last year, with Sportradar being the NHL’s official betting data rights, official betting streaming rights and official media data rights partner.

This sees the firm distributing the league’s official data and statistics to media, technology and sports betting companies.

“Today’s sports fans expect a viewing experience that is highly personalised and tailored to their unique interests,” added Ed Blonk, Chief Commercial Officer at Sportradar.

“By utilising our truly dynamic and trusted data-driven, end-to-end OTT solution, which have been developed and refined over the last 15 years, NHL.TV has the ability to meet and exceed viewer demands.

“We look forward to working closely with the NHL to deliver an innovative product that will deepen fan engagement now and in the future.”

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