The Drone Racing League (DRL) has announced a five-year loyalty-rewards partnership with PointsKash, a blockchain-enabled conversion platform.
As the professional drone racing property aims to elevate the league’s fandom globally, the deal includes an unveiling of the DRL Flight Club – the first program for DRL fans to collect rewards on PointsKash – as well as branded integrations in events, gaming products and content.
Starting this 2022-23 DRL Algorand World Championship Season, the deal aims to make it easy for DRL Flight Club members to ‘cash in’ on drone racing experiences, via Algorand technology which enables PointsKash points to be redeemed for DRL live event access.
The partnership also involves limited edition apparel, and extra plus-ups within the DRL SIM video game, Drone Racing Arcade mobile game, and upcoming Fly-to-Own NFT drone racing game.
“We wake up every day building partnerships with brands that both enhance the DRL fan experience and leverage DRL to connect with their target consumers,” said DRL SVP, Head of Partnership Development, Ari Mark.
“We’re thrilled to team up with PointsKash to reward our fans in innovative ways, and give them access to special experiences, all while showcasing the speed and reliability of Algorand’s blockchain.”
From December, DRL Flight Club members can accrue PointsKash points by purchasing DRL merchandise, registering for DRL races, downloading DRL’s suite of racing games, and engaging with DRL’s digital content.
PointsKash CEO, Steve Janjic, added: “PointsKash is made for Gen Z, so we knew we had to partner with Gen Z’s favourite sport, the Drone Racing League. DRL fans are young, tech-savvy, and tend to have higher incomes than traditional sports fans, suggesting that they’re more likely to stack up points across various loyalty rewards programs.
“We’ll help DRL fans consolidate those benefits into one centralised PointsKash account and use them towards DRL’s incredible drone racing events, gaming products and swag.”