ONE Championship (ONE) has linked with North American online gaming company FanDuel.
The partnership will bring the organisation’s martial arts events to the newly launched FanDuel TV network.
“We are thrilled to join the FanDuel TV lineup and give our passionate US audience yet another way to engage with ONE Championship,” commented Chatri Sityodtong, Chairman and CEO of ONE Championship.
“Having a quality partner in FanDuel will help raise the profile of our company in the region and provide their viewers with action-packed martial arts events like they have never seen before.”
The new sports offering joins shows on the network such as Kay Adams’ morning show Up & Adams; the recently launched NBA-centric show Run It Back with Michelle Beadle, Chandler Parsons, and Shams Charania.
The network also features More Ways To Win with Lisa Kerney; as well as FanDuel’s horse racing coverage and syndicated content from Pat McAfee and The Ringer.
The collaboration marks the first time that martial arts events will be available on FanDuel TV, providing fans and viewers with a ‘new avenue’ to connect with the sport through viewership and wagering.
Mike Raffensperger, CEO of FanDuel, added: “We’re eager to continue expanding the variety of content we’re offering at FanDuel TV to introduce our audience to emerging sports.
“We’ve long respected the content the ONE Championship team is producing and are looking forward to bringing their action to our audience through FanDuel TV and FanDuel+.”
ONE events see athletes representing more than 80 countries competing across MMA, Muay Thai, kickboxing and submission grappling, to name a few.